What are the responsibilities and job description for the Chief Marketing Officer position at Valley Credit Union?
Are We the Place for You?
Valley Credit Union ($521M, Billings, MT) is seeking a Chief Marketing Officer. The Credit Union was founded in 1949, proudly serving the residents of Big Sky Country, now encompassing 30 counties across Montana and Wyoming. From the onset, Valley Credit Union has been committed to providing personalized, accommodating service and high-quality financial products to the members we serve.
Valley Credit Union is a well-established financial institution in Montana, headquartered in Billings serving over 37,000 members. Valley Credit Union is the 4th largest Credit Union in the state of Montana. The Credit Union is financially strong and holds an A health rating, reflecting its financial stability and robust performance.
Billings is recognized for its welcoming community and strong local pride. Residents enjoy a high quality of life with access to excellent healthcare, educational opportunities, and recreational activities. The city has a rich historical heritage preserved in places such as the Moss Mansion, a grand historic home, and the Western Heritage Center, which displays the region's history through exhibits and artifacts. Located in the picturesque Yellowstone Valley, Billings is near some of the country’s most breathtaking natural attractions. It serves as a gateway to Yellowstone National Park famous for its geysers, hot springs, and wildlife.
Valley Credit is continuously evolving. As we improve our systems and grow, we will need a sophisticated market executive with a hands-on approach, the focus is now on developing systems for large-scale operations. A core cultural belief is the importance of saying “yes” and doing whatever it takes to support members and employees. This strong culture of support often overrides formal job descriptions to ensure everyone pitches in when needed. The driving force at Valley Credit Union is a collaborative spirit with a primary focus on members’ financial well-being and employee support, followed by community support. This culture is essential to the credit union’s identity and core values.
Is This the Career for You?
The Chief Marketing Officer (CMO) will be initiative-taking with an outgoing personality. This individual will have experience in developing marketing programs and possess a strong understanding of data and analytics. The ideal candidate should have a macro-level knowledge of business intelligence and be capable of building analytics. This Chief Marketing Officer is responsible for the development and implementation of marketing strategies and plans. The CMO will promote the Credit Union’s products, and services and oversee all aspects of Marketing, including market research, product development, advertising, public relations, and sales strategy.
The CMO is expected to lead, coach, and develop their team while fostering a culture of innovation within the marketing department, encouraging creative thinking and experimentation. This involves exploring innovative marketing channels, testing innovative campaign ideas, and leveraging emerging technologies.
This position is ideal for a strategic marketing leader who combines analytical thinking with the capacity to interpret data, strong communication skills to effectively convey marketing strategies, decision-making abilities to guide the team, adapt to market changes, and research skills to understand member behavior and market trends. These competencies will help the CMO spearhead successful marketing initiatives, drive growth, and enhance brand awareness to align with Valley Credit Union’s strategic plan. The ideal candidate will have a desire for career advancement and seek to play a key role in Valley Credit Union’s long-term succession planning.
Help Us Get to Know You
If this opportunity aligns with your next career move, please submit your resume, or provide a link to your LinkedIn profile demonstrating five years of progressive experience and/or training in marketing management within financial institutions. This should include significant supervisory experience managing marketing functions or departments. A solid understanding of the financial services industry and understanding of key financials is essential. Candidates should be experienced in collaborating with regulatory agencies and external advertising firms and possess a bachelor’s degree (BA/BS) or equivalent combination of education and experience.
