What are the responsibilities and job description for the Marketing Insights Manager position at VanderHouwen?
Job ID: 69004
Marketing Insights Manager
Our client is seeking a Marketing Insights Manager to lead a strategic project focused on marketing research and business insights. The successful candidate will develop and manage insight functions to optimize the use of internal tools and syndicated data sets. This role is ideal for a data-driven professional with strong analytical skills and a passion for leveraging insights to inform business strategy.
This role is fully remote. EST working hours are required.
Marketing Insights Manager Responsibilities
As an eligible contract employee with VanderHouwen, you'll have access to a full suite of benefits designed with your well-being in mind. Our comprehensive package includes medical, dental, vision, life insurance, short- and long-term disability, and a matching 401(k) to help secure your future.
Meet VanderHouwen
What kind of recruiter do you see yourself working with? One who prioritizes your best interest, no matter what? VanderHouwen does, and we're in it for the long game! Our recruiters focus on YOU, building meaningful, long-term relationships while developing a deep understanding of companies' staffing needs and workplace cultures. This approach helps us find an ideal job match that aligns with your unique career aspirations and goals.
VanderHouwen is an award-winning, Women & Diversity-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen places experienced professionals across the nation! Our recruitment teams specialize in either Technology and IT, Engineering, Human Resources, or Accounting and Finance career markets. Partner with us to land your next exciting career!
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state, or federal civil rights laws.
Marketing Insights Manager
Our client is seeking a Marketing Insights Manager to lead a strategic project focused on marketing research and business insights. The successful candidate will develop and manage insight functions to optimize the use of internal tools and syndicated data sets. This role is ideal for a data-driven professional with strong analytical skills and a passion for leveraging insights to inform business strategy.
This role is fully remote. EST working hours are required.
Marketing Insights Manager Responsibilities
- Develop and implement strategies for business insights that address organizational needs, reporting opportunities, and data gaps.
- Build and enhance insight functions to improve the utilization of internal tools and syndicated data sources.
- Integrate data from multiple sources to develop a comprehensive understanding of the business landscape, with a focus on emerging trends.
- Oversee the tracking and reporting of market insights to support evolving business needs.
- Collaborate with cross-functional teams to identify key business questions and create a prioritized learning agenda.
- Perform in-depth analyses of data sources to identify trends, opportunities, and potential risks.
- Present complex analytical findings clearly to non-technical stakeholders.
- Manage stakeholder expectations related to analytics methodologies and project timelines.
- Ensure the accuracy and consistency of all reporting deliverables.
- Minimum of 7 years of experience in market analysis, data insights, or analytics.
- Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related field.
- Demonstrated ability to analyze diverse data sets and create clear, strategic insights.
- Proficient with syndicated data tools such as Circana (NPD), Euromonitor, or similar.
- Experience identifying research gaps, leveraging data sets, and performing KPI analysis.
- Proven experience in brand health tracking, category insights, or social media analysis.
- Strong communication skills, capable of translating complex data into actionable recommendations.
- Experience with data visualization tools like Tableau or Power BI.
- Ability to manage ambiguity and adapt to agile work environments.
- Preferred experience in footwear, consumer packaged goods (CPG), or beauty industries.
- Familiarity with social listening and marketing measurement techniques.
- Prior experience on both the supplier and brand sides of research and insights.
As an eligible contract employee with VanderHouwen, you'll have access to a full suite of benefits designed with your well-being in mind. Our comprehensive package includes medical, dental, vision, life insurance, short- and long-term disability, and a matching 401(k) to help secure your future.
Meet VanderHouwen
What kind of recruiter do you see yourself working with? One who prioritizes your best interest, no matter what? VanderHouwen does, and we're in it for the long game! Our recruiters focus on YOU, building meaningful, long-term relationships while developing a deep understanding of companies' staffing needs and workplace cultures. This approach helps us find an ideal job match that aligns with your unique career aspirations and goals.
VanderHouwen is an award-winning, Women & Diversity-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen places experienced professionals across the nation! Our recruitment teams specialize in either Technology and IT, Engineering, Human Resources, or Accounting and Finance career markets. Partner with us to land your next exciting career!
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state, or federal civil rights laws.
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