What are the responsibilities and job description for the Marketing Manager position at Vangst?
Company Overview
Our mission is to empower our customers with knowledge, provide access to the highest quality cannabis products, and create a community centered around responsible and informed consumption. We are committed to destigmatizing cannabis use, promoting responsible consumption, and contributing positively to the communities we serve.
As an organization, we value transparency, integrity, and a commitment to compliance with all state and local regulations. We strive to create an inclusive work culture that fosters professional growth, embraces diversity, and encourages collaboration. We see ourselves not just as a cannabis retailer but as a hub for cannabis enthusiasts, where education, community engagement, and a passion for the plant converge.
Join us in shaping the future of NYC cannabis retail as we elevate the standards of service, education, and product offerings.
Role Overview
The Marketing Manager will be responsible for establishing and executing the marketing strategies that drive brand awareness, customer engagement, and sales growth across all retail locations. As the foundational leader of the marketing department, you will set the vision and structure for marketing initiatives, encompassing digital, social media, and traditional advertising channels.
This role is ideal for a strategic thinker and hands-on leader passionate about building a strong cannabis brand, with an understanding of the unique challenges and opportunities in this dynamic industry.
Key Responsibilities
- Strategic Leadership : Develop and implement a comprehensive marketing strategy for all locations, aligning with the company’s mission and values.
- Multi-Channel Marketing : Manage campaigns across social media, billboards, in-store promotions, and other channels to drive customer acquisition and retention.
- Brand Development : Enhance brand presence and reputation as a leader in the cannabis retail space, focusing on education and community engagement.
- Department Foundation : Build and oversee the marketing department, including processes, tools, and performance metrics.
- Content Creation : Oversee the creation of high-quality content that resonates with cannabis consumers and aligns with the company’s voice and values.
- Compliance : Ensure all marketing efforts comply with state and local cannabis advertising regulations.
- Analytics and Optimization : Monitor marketing performance metrics, analyze data, and refine strategies for maximum impact.
- Collaboration : Work closely with store managers and other departments to create cohesive marketing initiatives that support sales goals and community outreach.
Qualifications
Full-Time, On-site
About Vangst :
Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200 of the cannabis industry’s leading businesses.
Since raising their seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company’s Most Innovative Companies.
Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.
Vangst’s headquarters is in Denver, CO. Vangst is a Series B company backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dogg’s Casa Verde Capital, and others.
Vangst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
