Vans: Director of Retail Marketing and Visual Merchandising

Now that you've found the job description, what's next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" - embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Director, Retail Marketing at Vans looks a little like this.

As Vans' Director of Retail Marketing for North America, you will play a pivotal role in evolving our consumer experience across our retail locations and formats. We are seeking a creative leader who will obsess consumer insights, understand shopping behaviors and journeys, and enhance and elevate the DTC retail experience, while ensuring brand synergy and consistency across consumer touchpoints.

This role requires a strong understanding of the retail landscape, consumer trends and brand positioning as well as the ability to collaborate cross-functionally. Leading a team of retail marketing, experience, and visual merchandising professionals, you will immerse yourself in the business and constantly look for opportunities to evolve the way we tell our brand and product stories to fuel demand, via new and returning consumers.

The ideal candidate will have deep experience working in DTC retail marketing with footwear and apparel brands, and with leading motivated, collaborative, and productive teams. Reporting to the Head of Marketing (Vans AMER) you will be a part of a high performing, integrated marketing team focused on fueling brand growth via cross-channel consumer engagement.

Let's break down that day-in-the-life a bit more.

• Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we tell our product stories in store. This includes overseeing the application of global seasonal directives and developing Americas DTC retail experiences and concepts.
• Develop, drive & own DTC Retail Marketing vision and strategy for stores, brand and all product categories to fuel business growth and brand equity across Vans' Americas Owned & Operated Stores and Outlets.
• Build, drive and monitor Americas retail marketing plans & tools related to Store openings, Store re-fits, Traffic Driving initiatives, Windows, 4-wall marketing and Visual Merchandising; from strategic planning to execution of key strategies / initiatives.
• Lead, manage and evolve retail marketing organization by providing the team with clear vision, coaching and motivation to support VF / Vans values and objectives.
• Plan and manage Americas retail marketing and store visuals budgets to align with strategic priorities, while maximizing efficiency and return on investment.
• Work closely with Brand Management, Media, Digital Marketing and Creative to ensure that campaigns, plans and tools are aligned across all channels.
• Partner with the Global Sr. Director of Brand Management and EMEA / APAC Retail brand teams to leverage knowledge and share best practices globally.
• Work closely with the Head of Marketing and cross-functional leaders including Americas VP, Retail Operations and Head of Merchandising, to deliver best-in-class consumer experience and achieve business goals.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10 years of experience and professional achievements.

The foundation skills you will need in this position are :

There are also a few skills that are not required but preferred.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans' benefits package, follow this MyVFBenefits.com and click "Looking to Join VF".

To learn more about Vans' Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?

Hiring Range :

168,400.00 USD - $210,500.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Salary : $168,400 - $210,500