Vans: Vice President, Global Brand Creative

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

What will you do?

A day in the life of a Vice President, Global Brand Creative at Vans looks a little like this.

Reporting directly into the Chief Marketing Officer, this role is responsible for the Global creative expression and visual identity of the brand, in line with brand positioning, brand guidelines, and brand strategy. They will shape the brand’s visual identity, messaging, and storytelling across all channels and touchpoints and oversee all aspects of creative development from concept to execution. It is imperative they ensure regional relevance of assets, narratives, and deliverables – across DTC and retail.

Let’s break down that day-in-the-life a bit more.

Creative Vision and Strategy - Develop and execute a consistent global creative strategy across all channels and markets. Responsible for building and maintaining brand guidelines (e.g., visual identity, photography guidelines, messaging and storytelling), and determining creative strategy to reinforce Brand Position and improve perceptions against priority consumer needs.

Creative Content Development - Oversee seasonal content development (brand campaigns, consumer moments, always on content), ensuring all creative work is on-brand, high-quality, and meets timelines and budgets. Manage creation of all creative assets (photo and video) and narratives.

Retail Creative Content - Own Retail management, to protect brand identity and execution in retail environments including Visual Merchandising, Styling guidelines (partner with stylist in design), Windows, Mannequins, Signature tables, Icon experience and Store Design and Concept.

Lead Creative Teams - Oversee creative production team to unify the creative vision and execution across all projects, ensuring that the final deliverables align with the brand's identity and strategic objectives.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 12 years of experience and professional achievements.

The foundation skills you will need in this position are :

You are consumer obsessed, digital first and social first brand innovator and have a wealth of experience with digital design content for various platforms including websites, social and retail. AI art and creative is at your fingertips.

Creative vision and innovation (build compelling visual identity and direction).

Storytelling (craft engaging brand narratives).

Design & aesthetic judgement.

Cross-channel expertise (knowledge how to adapt effectively by channel).

Trend awareness.

Collaboration and communication.

Proven track record in brand strategy execution.

Familiarity with retail and DTC channels – strong with social and digital.

Experience tailoring creative assets and campaigns for diverse regional markets.

Project management in creative development.

Experience with digital design content for various platforms including websites, social and retail displays.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU.

Are you in?

Hiring Range : $238,032.00 USD - $297,540.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential : This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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Salary : $297,540