What are the responsibilities and job description for the Category Manager position at Vantage Point Consulting?
Reporting to the Vice President, Category Strategy; this individual will be part of a team responsible for developing deep knowledge of assigned industries and translating that knowledge into scalable, insight-driven, and client-focused Client portfolio solutions and strategic positioning. This team is also responsible for creating internal and external thought-leadership grounded in category, marketplace, and cultural trends.
This individual is a leader of the day-to-day management and execution of the category strategies, a creator of and contributor to thought leadership, and a key collaborator with teams across the client Ad Sales organization
This individual is a leader of the day-to-day management and execution of the category strategies, a creator of and contributor to thought leadership, and a key collaborator with teams across the client Ad Sales organization
- Be a critical member of the "go-to,” expert team for key industry/category intelligence across key categories such as Auto, Pharma, Healthcare, and Luxury across the client Ad Sales division
- Develop and maintain a deep understanding of relevant industries (consumer trends, competitive landscape, strategic challenges, disruptors, etc.) and effectively synthesize for internal teams
- Research, analyze and report on relevant categories, changing consumer behaviors & media industry trends
- Be a key contributor and help lead projects using consumer and marketplace data and insights to build sales strategies that drive new revenue opportunities for the client portfolio
- Identify and define areas for growth including potential revenue/market share gains and partner with sales to capitalize on those opportunities
- Maintain ongoing understanding and knowledge of evolving macroeconomic changes, consumer behaviors, and media industry trends
- Collaborate and lead cross-functional teams (including strategy team and larger Ad Sales team) to complete projects
- Perform administrative tasks that keep the team organized and efficient; and ensure deadlines are met and project tracking is kept
- Support the team on client, category, and company projects
- Actively contribute to creating a positive, collaborative team environment
- Bachelor's degree required
- 7 years in relevant experience (agency strategy/planning, performance/digital marketing, brand/management consulting, client-side marketing/media/digital)
- Must be a strategic thinker with the ability to turn insights into action
- Has experience researching and analyzing data and information, extracting key truths and insights
- Understanding of advertising/comms/media & marketing principles, concepts, data sources, and tools is a plus
- Capable of managing multiple projects in a fast-paced, deadline-driven environment
- Acts proactively to anticipate and deliver on sales requests and client needs
- Ability to work efficiently and accurately with excellent attention to detail
- Advanced knowledge of Microsoft Excel and PowerPoint
- Team player with strong communication and interpersonal skills
- Passionate about consumer insights, culture, content, digital media, and business
- Curious and proactive mindset; a self-starter in down times
- Detail-oriented, resourceful, & self-motivated
- Strong organizational skills and ability to manage multiple projects and requests from numerous groups
- Comfortable working with qualitative and quantitative data
- Strong writing and presentation skills
