What are the responsibilities and job description for the Marketing Data Analyst position at VARITE INC?
VARITE is looking for a qualified Data Analyst - Marketing for one of its clients.
WHAT THE CLIENT DOES?
The company started out as a hardware/software vendor, but over time added more subscription-based services.
WHAT WE DO?
Established in the Year 2000, VARITE is an award-winning minority business enterprise providing global consulting & staffing services to Fortune 1000 companies and government agencies. With 850 global consultants, VARITE is committed to delivering excellence to its customers by leveraging its global experience and expertise in providing comprehensive scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.
HERE'S WHAT YOU’LL DO:
Job Details:
Title: Data Analyst - Marketing
Location: Oakland, CA 94612 (Hybrid)
Duration: 8 Months
LOCAL CANDIDATES ONLY. They need to be able to report to the office on occasion - Hybrid, expectation is 1-2x week in the office
**This person will need to have had some exposure/experience with data modelling, so it can’t be someone who needs direction every step of the way.
Description:
TOP THINGS:
Experience with data modelling
working with data/metrics repositories
experience building data-driven charts & dashboards.
**May submit expense reimbursements WITH PRIOR APPROVAL if asked to travel to an alternate location further from their home than HQ (unlikely)
Core Scope
- Support multiple teams in the process for benchmarking, creating, capturing, monitoring, reporting and optimizing of OKRs and KPIs
- Analyze, integrate and interpret data from brand, marketing, and comms campaigns for actionable insights in a dynamic environment.
- Create dashboards and reports for data-driven decision making.
- Create statistical probability models that quantify relationships between KPIs, their drivers, and generate forecasted quantitative impacts for campaigns (e.g., NPS, AVE, marketing mix with dynamic advertising pricing, social sentiment and engagement, reputation management, etc.), particularly for brand equity, brand trust and brand ROI.
- Lead or support the presentation of results to department team members and leadership
Experience Desired
- Expertise in programming and visualization tools such as Python, SQL, R, Tableau, PowerBI, Adobe Analytics, etc.
- Proficiency in advanced data analysis, machine learning, predictive analytics to create forecasts and content for Lean reporting.
- Lean literacy.
- Value mapping and journey mapping experience.
- Prior work with cross-functional teams and external vendors/agencies and their datasets.
- Familiarity with utility electric and gas business, and familiarity with California’s net zero, electrification, decarbonization goals.
If this opportunity interests you, please respond by clicking on EasyApply.
Know someone who would be perfect for this role? Refer them to us and if they are hired, you could be eligible for our employee referral bonus! Help us grow our team with top talent from your network.
VARITE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
Salary : $55 - $60
