What are the responsibilities and job description for the B2B Marketing Analytics Manager position at Varite?
Pay Rate : $59.85 - $61.26
Prefers Candidates who can come to SJ or SF Office.
Duties :
Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven storiesSummarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updatesTell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategyAcquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research teamBring to life key marketing insights to drive account penetration and upsell motions to improve LTVUnderstand and communicate what drives performance and opportunities for product marketing messagingPartner with marketing to create data-driven campaigns that optimise prospects conversionBuild feedback loops to highlight knowledge gaps and drive future analysis and researchSkills :
B2B Marketing and Sales knowledge is a key requirementVery strong communication and presentation skills is a key requirementAdept at data crunching, and passionate about unearthing significant patterns and meaningful insightsProactive self-starter, always on learner, and able to work in a virtual environmentAn eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulouslyAutonomy in managing stakeholders (Director ) and navigate a matrix environment across time zonesKnowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatoryExperience in data visualisation is required, PowerBI is highly preferredProficiency in SQL, Hive, or Azure Databricks is highly preferred.
Salary : $60 - $61
