Marketing Associate

Job Description :

Preferred locations for hire :

Remote, Waltham MA, United States

Remote, Raleigh NC, United States

Remote, Maddison WI, United States

Remote, West Palm Beach FL, United States

M-F 8am-5pm

Summary :

The Analytical Instruments Group (Client) Clean Energy team is seeking a Vertical Marketing Specialist to join our marketing team. You will play a key role in completing marketing tactics and campaigns that effectively promote our solutions. You will support the delivery of compelling messaging that engages with customers through various channels.

If you are a creative and passionate marketeer, we invite you to apply for this exciting opportunity.

Responsibilities :

• Support the deployment of cross-divisional marketing campaigns to build recognition, drive awareness, and stimulate demand.
• Administrate the publication of stories that showcase the value propositions of our portfolio.
• Support the execution of coordinated, multi-channel marketing programs and projects.
• Adapt technical content into persuasive messaging needed to help drive awareness, demand, and conversion for the assigned focus campaign.
• Build suitable marketing content across multiple channels, including social media, web, video, print, and more.
• Develop and own a robust lead generation funnel, ensuring the efficient routing of leads from campaign tactics to the appropriate sales teams.
• Actively collaborate with collaborators to achieve campaign success measures.
• Open and request purchase orders to manage marketing budgets and finances. Monitor invoices for timely execution and track expenditures at the tactic level to align with the annual operating plan.
• Maintain an editorial calendar for newsletters, articles, and other marketing content.
• Proactively coordinate activities with other divisions to improve brand recognition at common events.
• Maintain
• Scientific brand standards in all communications and content.

Education :

Experience & skills :