What are the responsibilities and job description for the Marketing Operations Analyst 4 position at Varite?
Pay Rate - $63.38 - $ 67.71.
Candidates must be local to San Jose and work in-office 2-3 times per week
The Opportunity :
Client's Digital Media Marketing Operations team is passionate about helping the marketing team through program build, deployment troubleshoot in Marketo to help them achieve exceptional annual targets through operational excellence.
Our goal is to increase the effectiveness of marketing programs driven by Demand teams which includes Creative Cloud and Document Cloud B2B products.
Marketing Operations Analyst, Digital Media will focus heavily on solution design, lead all aspects of operations through program builds, define best practices of campaign architecture and process management standards.
You will be responsible to gather requirements, build, collaborate proactively across Demand, Campaign, Platform, Analytics, Data and Production teams to achieve timelines. You require a combination of experience defining campaign ops measurement, being an influencer, managing multiple priority programs, along with technical hands-on experience.
This role will be based in San Jose, California and reporting into Senior Manager Campaign Operations.
What you'll Do :
The role will require working closely with internal and external partners to improvise current operating models (across people, process, technology, and data). Gather, requirements, identify / propose a phased workback schedule for program build to achieving timelines. Implement solution and have services approach to global teams with a blend of business and technical knowhows.
In this role, you will help craft, implement, and build B2B marketing programs as we extend services to multiple business units and global teams.
Establish and maintain operational performance benchmarks and KPIs and report regularly to the business for optimizations that feed into campaign insights
Define and adhere to standardize quality checklists, following campaign setup practices to drive superior service delivery
Review and analyze campaign operations requirements, respond, and satisfy gaps, identify risks & issues, and develop solutions accordingly
Oversee detailed analysis, supervise, and prioritize multi-channel program across platforms which help achieve Digital Media Demand Gen goals.
Work across internal members of the Production and Marketing Operations pillars to deploy quality precision level campaigns
Conceptualize, develop, and conduct A / B testing and personalization frameworks for the email channel through close collaboration with web and product strategy teams
Work closely with data science & analytics, marketing strategy teams to facilitate flawless, coordinated campaign execution that drives relevant engagements and accelerates sales opportunities
Find opportunities for growth and continuous improvement working with agency partners and vendor teams.
What you need to succeed :
Experience building complex, high visibility programs in Marketo, Salesforce, client Campaign, and other marketing platforms.
Solid understanding of large enterprise data structures and marketing metadata
Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A / B testing, etc.
Experience in Account Based Marketing (ABM)
Ability to collaborate cross-departmentally to mitigate and troubleshoot issues
Data-driven, and a continued learner, researching new strategies and techniques to continuously improve your programs
Eagerness to learn a variety of technical systems thoroughly and efficiently
A roll up your sleeves and get work done attitude
Experience using email testing tools such as Litmus, Return Path, Email on Acid etc.
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