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Social Media Manager Job at VARLO in Cherry Hill Township

VARLO
Cherry Hill, NJ Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/9/2025

We are looking for a savvy social media content manager to guide and develop the creative content creation process for the Varlo brand. For this role, you will be required to produce creative artistic visuals and manage our social channels for the Varlo brand. You will research and define desired target audiences, manage the artistic content creation and publishing process, and monitor consumer and content metrics.

To ensure success, you should show a keen eye for detail and be highly creative. A skilled content manager should be an expert storyteller and possess excellent knowledge of consumer and content trends.

Responsibilities :

  • Meeting with the product, merchandise, marketing, and sales teams to ideate and define content goals.
  • Researching content and consumer trends to ensure that content is relevant and appealing.
  • Developing content strategies to effectively reach the desired target audience and marketing goals.
  • Creating content for a variety of platforms including blogs, websites, PR, and social media.
  • Creative storytelling through video and photography.
  • Product photography and creative video capturing to showcase brand story.
  • Managing content calendars and ensuring that the content remains consistent across all platforms.
  • Coordinating with the marketing, product merchandising, and writing teams to ensure the timely delivery of assignments.
  • Tracking consumer and content analytics and generating reports and presentations.
  • Keeping up to date with content trends, consumer preferences, and advancements in technology.

Minimum Requirements :

  • Bachelor's degree in literature, journalism, marketing, communications, or similar.
  • A minimum of three years of experience in content creation, marketing, communications, or similar.
  • Local to HQ.
  • A portfolio of published work.
  • Good knowledge of content and layout design tools such as Canva, Adobe InCopy, and InDesign.
  • Excellent computer skills with MS Office and Google Suite.
  • Good knowledge of various content platforms such as social media, blogs, and print media.
  • Excellent written and verbal communication skills.
  • Photography and video making skills.
  • Ideal candidate can be in office 2-3 days a week.
  • The ability to keep abreast of content and consumer trends and advancements in technology.

    • How to Apply :

    Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to info@varlosports.com .

    Varlo is an equal opportunity employer. We encourage individuals of all backgrounds and experiences to apply.

    By joining Varlo as a Content Manager, you will have the opportunity to make a significant impact on our business and play a key role in our growth and success within the athletic apparel industry. We look forward to reviewing your application and discussing how you can contribute to our dynamic team.

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