What are the responsibilities and job description for the Associate Product Manager position at Varsity Spirit, LLC?
VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at .
WORK TYPE : Onsite
LOCATION DETAILS : 5736 W 74th Street, Indianapolis IN 46278
WORK HOURS : Full time
TRAVEL REQUIREMENT : ~10%
HOW YOU WILL MAKE AN IMPACT
Executes go-to-market strategies for the yearbook division. Responsible for ensuring consistent execution of positioning, branded collateral, annual events, product offerings, packaging, external sales enablement materials, customer resources, launches and other sales enablement activities that support the adoption of our products and services by customers and business partners.
WHAT YOU WILL DO
- Develops positioning for offerings to ensure consistent and differentiated messages that map to buyer need, personas, and influencers along a client lifecycle
- Executes product launches – works with cross-functional teams in client services, product management, marketing and sales to ensure the alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, sales and partner materials
- Contributes content for ongoing webinars and assets to drive MQL goals and seed the sales pipeline
- Collaborates with sales and partner teams to develop materials that enable teams to sell and deliver new offerings (such as proposal templates, discovery questionnaires, and presentation assets)
- Interacts with business and operational executives, along with industry thought leaders to synthesize compelling messaging and positioning that provides differentiated competitive advantage
- Collaborates with members of the creative and technology product marketing teams, as well as cross-functionally across the organization.
- Other duties as needed
QUALIFICATIONS
Knowledge / Skills / Abilities
Education / Experience
PHYSICAL REQUIREMENTS
LI-GT1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000 employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include :
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.