What are the responsibilities and job description for the Senior Manager, Growth Marketing position at Varsity Tutors, a Nerdy Company?
Overview:
Nerdy is searching for a Senior Manager of Growth Marketing who stands out not by their job title, but by their ability to consistently solve problems and find creative, thoughtful solutions. We're looking for someone who is seen as a reliable resource, always ready to take on challenges and make things happen without being constrained by rigid processes. This individual's career path should reflect diverse experience and a proactive, solution-oriented attitude. They'll play a key role in driving customer acquisition and retention, leveraging data and working cross-functionally to create impactful marketing strategies. Whether it's building landing pages, email campaigns, or driving performance marketing initiatives, they'll take ownership from concept through execution, collaborating effectively with teams across design, product, and engineering to ensure success. Fluency in data and an understanding of marketing technology are essential, along with the creativity to navigate within our tech stack and implement scalable solutions.
By joining Nerdy as Senior Manager of Growth Marketing, you'll have the opportunity to help transform how people learn by bringing innovative AI-powered educational solutions to learners of all ages, while driving business growth in both our direct-to-consumer and institutional channels.
About Nerdy:
Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company's purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy's comprehensive learning destination provides learning experiences across 3,000 subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy's flagship business, Varsity Tutors, is one of the nation's largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Nerdy is a publicly traded company on the New York Stock Exchange. Learn more about Nerdy at https://www.nerdy.com/.
Nerdy's shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.
You will embody and promote Nerdy's leadership principles:
Unlock Your Full Potential at Nerdy:
At Nerdy, we're not just transforming education—we're transforming your life. Our benefits package is built with a forward-thinking, "focus on you" mindset, so you can be your healthiest, happiest, and yes, most super-human self. Here's a snapshot of what we offer:
Nerdy is searching for a Senior Manager of Growth Marketing who stands out not by their job title, but by their ability to consistently solve problems and find creative, thoughtful solutions. We're looking for someone who is seen as a reliable resource, always ready to take on challenges and make things happen without being constrained by rigid processes. This individual's career path should reflect diverse experience and a proactive, solution-oriented attitude. They'll play a key role in driving customer acquisition and retention, leveraging data and working cross-functionally to create impactful marketing strategies. Whether it's building landing pages, email campaigns, or driving performance marketing initiatives, they'll take ownership from concept through execution, collaborating effectively with teams across design, product, and engineering to ensure success. Fluency in data and an understanding of marketing technology are essential, along with the creativity to navigate within our tech stack and implement scalable solutions.
By joining Nerdy as Senior Manager of Growth Marketing, you'll have the opportunity to help transform how people learn by bringing innovative AI-powered educational solutions to learners of all ages, while driving business growth in both our direct-to-consumer and institutional channels.
About Nerdy:
Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company's purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy's comprehensive learning destination provides learning experiences across 3,000 subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy's flagship business, Varsity Tutors, is one of the nation's largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Nerdy is a publicly traded company on the New York Stock Exchange. Learn more about Nerdy at https://www.nerdy.com/.
Nerdy's shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.
- Q4-2024 Shareholder Letter
- Q3-2024 Shareholder Letter
- Q2-2024 Shareholder Letter
- Bachelor's degree in Marketing, Economics, or other related quantitative fields.
- 7 years of growth marketing experience with a proven track record of driving growth and performance.
- Hands-on experience in a variety of growth disciplines including performance marketing, CRM, and conversion rate optimization
- Experience using important tools of the trade, such as Google Analytics, Google Ads, Meta Ads, Webflow, Segment, SendGrid, and Optimove (or equivalents)
- Strong analytical, decision-making, and problem-solving skills
- A mastery of Google Sheets/Excel is required, SQL and Looker (or other visualization tools experience) is a plus
- Exceptional communication skills, with the ability to fluently navigate and align with Product, Engineering, and Design teams, while distilling complex insights into clear, actionable presentations for senior leadership.
- High level of organizational skills, with attention to detail and the ability to manage multiple projects simultaneously
- Enjoys working and thrives in a fast-paced and evolving environment
- Channel Management: Develop and execute strategies to use the right marketing channels to drive success in your initiative.
- Conversion Optimization: Identify and implement improvements to the funnel to drive growth
- Data-Driven Decision Making: Obtain and leverage data and analytics to identify trends, drive insights, and provide actionable recommendations to leadership.
- Cross-Functional Collaboration: Collaborate with departments such as design, product, engineering, and finance to ensure alignment and smooth execution of go-to-market strategies.
- Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing channels and initiatives.
- Budget Management: Oversee and manage the budget for initiatives, ensuring cost-effectiveness and ROI.
You will embody and promote Nerdy's leadership principles:
- Goes Deep: You personally engage with metrics, audits, and data, ensuring you understand the "why" behind performance variances.
- Delivers Results: You move from strategy to execution quickly, ensuring timelines and quality stay high—even in ambiguity.
- Bias for Action: You experiment, prototype, and adjust quickly. You make the call when the path isn't fully clear.
- Builds Teams: You prioritize talent development, succession planning, and cross-functional collaboration.
- Builds Trust & Communicates Openly: You lead with transparency, humility, and clarity.
- Thinks Big & Innovates: You challenge the status quo, bring fresh ideas, and embrace emerging technologies.
- Is Apolitical: You stay focused on mission-aligned outcomes, not distractions or unrelated causes.
Unlock Your Full Potential at Nerdy:
At Nerdy, we're not just transforming education—we're transforming your life. Our benefits package is built with a forward-thinking, "focus on you" mindset, so you can be your healthiest, happiest, and yes, most super-human self. Here's a snapshot of what we offer:
- Total Compensation: Enjoy a competitive salary paired with equity (RSUs) so you can be an owner in our success.
- Comprehensive Healthcare: Choose from top-tier medical, dental, vision, and life insurance plans designed to keep you and your family covered.
- Retirement Made Simple: Benefit from our 401(k) plan with an immediate company match—no vesting delays!
- Family First: Generous maternity, paternity, and adoption leave ensure you have the support you need at life's big moments.
- Flexible Time Off: Our flexible PTO lets you recharge on your own terms and when you need it the most.
- Continuous Learning: Get a free, all-inclusive learning membership for you and your household—including 1-on-1 tutoring hours, unlimited on-demand classes, and access to our full suite of learning products and services.
- Supercharge with AI: Gain exclusive access to cutting-edge AI tools that boost your productivity, making you feel almost super-human (cape not included).
