What are the responsibilities and job description for the Marketing Specialist position at Vastika Inc?
Role : Principal – Partner Marketing
Location : Plano, TX
Duration : 12 months
MOI : F2F Interviews
Note : Onsite role …!!!
Description :
Collaborate with retail partner marketing teams and internal stakeholders to create and execute strategies to drive customer acquisition and repeat customers for key retail partners.
KEY RESPONSIBILITIES :
Partner closely with key retail partner marketing teams to facilitate the acquisition of new customers, drive returning customers and develop revenue growth strategies
Act as the primary point of contact for key retail partners for marketing requests and initiatives, and act as liaison between retail partners and Upbound marketing team
Coordinate with Acima strategic account managers and Upbound paid media, CRM, in-store marketing and product teams to develop strategies to grow healthy lease volume
Develop creative briefs for campaigns and initiatives and provide feedback on creative concepts
Proactively monitor KPIs to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting
Manage marketing fund budget to optimize every dollar spent
Monitor competitive landscape and proactively identify new growth opportunities
JOB REQUIREMENTS :
6 years of experience in marketing; B2B2C and / or retail marketing experience preferred
Agency experience managing multiple accounts a plus
Proficiency in a broad range of marketing channels, e.g., email, paid social, paid search, programmatic, ecommerce
Must be comfortable presenting to senior-level executives
Ability to marry the goals and objectives of two organizations to drive mutual growth
Thrives working in a fast-paced environment, managing multiple shifting priorities
Detail oriented, creative problem solver with a strong track record in project management
- Some travel required, estimated 5-10%
Thanks / Regards,
Pawan Upadhyay
Recruiting Manager
Vastika Inc.
1200 West Walnut Hill Lane, Suite# 2200
Irving, TX 75038 |
Cell : (469) 706-3898
pawan@vastika.com
