What are the responsibilities and job description for the Senior Marketing Manager position at Vecima Networks Inc.?
Currently, Taymor is looking for a Senior Marketing Manager to join our team on a full-time basis in Delta, BC .
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
The Senior Marketing Manager will help lead the Marketing team in directing the development, implementation, and execution of marketing strategies that will support Taymor’s brand, vision, and corporate objectives.
The Manager will be a strategic thinker, a robust planner and a driver for efficient execution. This role will be responsible for managing and inspiring a team in driving brand awareness, generating lead-nurturing campaigns, and content strategies through multiple channels and platforms. As a hands-on leader, the Senior Marketing Manager will support and mentor their team by encouraging critical thinking and problem-solving to continuously improve the user experience, customer engagement, and conversion. This position will provide direction to the creative side of our business including two direct reports : Content Strategist and Graphic Designer.
Additionally, the Senior Marketing Manager will oversee digital marketing initiatives such as Websites both for Taymor and in support of our customers’ sites, and other platforms like HubSpot, Trello and Confluence. This will include managing SEO as well as analytics and KPIs.
Your responsibilities will include :
- Developing strategic marketing plans to grow the business and customer engagement
- Leading marketing efforts to increase brand awareness through social, publications, campaigns, blogs and other modes.
- Managing HubSpot and the Taymor Website (utilizing the HubSpot platform)
- Directing and managing marketing campaigns, website content, social channels, and content calendars
- Designing an overarching marketing calendar for all major initiative categories across key customer segments
- Managing the in-house Creative team. Utilization of briefs, prioritizing asset creation and execution.
- Catalog and collateral development to also include additional Sales support items.
- Defining and driving advancement in marketing and website analytics, including establishing Marketing Scorecard with digital KPIs and conversion goals
- Presenting results to stakeholders at each stage of the buyer journey and demand pipeline, maintaining regular measurement of the ROI of campaigns
- Developing CRM / Email marketing programs targeting key customer segments and personas to drive lead generation and conversion and retention of customers.
- Managing planning and budgeting process, marketing platforms, as well as operational processes, including content development workflow
- Managing relationships with internal stakeholders and external agencies / vendors
About You
To qualify for the role, ideally, you need :
The following skills and experience will be required :
developing content marketing strategies and working with CMS
The following skills, knowledge, and certifications will be considered an asset :
About the Benefits
You will earn a competitive annual salary of $90K to $105K, depending on skills and experience , plus benefits including :
About Taymor
Built on a solid reputation for superior quality, value, and service, Taymor is a leading North American architectural hardware designer and manufacturer. Family-owned since 1948, the same enduring values that motivated founder Jake Zalkowitz, inspire our company today. At the heart of our offering is our commitment to our people and customers, which underlines our award-winning emphasis on design, quality, and affordability.
As the leading architectural hardware choice of homeowners, builders, developers, and the design community, Taymor products are installed nationwide in private residences, residential developments, commercial offices and leading hotels and resorts. Recognized for product quality and performance backed by industry-leading warranties, our comprehensive range of door hardware, commercial hardware, bath hardware and faucets allows you to harmonize design throughout the entire home and complete your projects seamlessly.
To learn more about us, please visit our website .
Taymor welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
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Salary : $90,000 - $105,000