What are the responsibilities and job description for the Marketing Content Specialist position at Velux Residential?
In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future.
From the forefront of the sustainable indoor living industry, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.
The VELUX Group is an international, family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society, our employees and planet through our foundations.
Alongside the rest of our values, “courage” and “mutual respect” define our actions every day and how we wish to contribute to the world.
We are looking for a creative and data-driven Content Marketing Specialist to join our Demand Generation team. In this role, you will develop and execute content strategies that engage our target audience, build brand awareness, and drive measurable results. You will work directly with the Demand Generation Marketing Manager to launch effective inbound campaigns. This position requires a strong understanding of content marketing best practices, excellent copywriting and editing skills, and a passion for storytelling.
Monthly Salary Range: Minimum: $5,375 - $6,719
This is a hybrid position requiring in office work Monday - Wednesday.
Primary Responsibilities:
- Develop and execute content strategies that align with and effectively support business objectives.
- Create high-quality, engaging content for blogs, websites, email campaigns, social media, print and other digital channels.
- Create and deploy email marketing campaigns within the HubSpot marketing automation platform.
- Nurture leads at every stage of the funnel by providing the information and answers needed to build trust and stay connected until prospects are ready to convert.
- Conduct keyword research and use SEO best practices to optimize content.
- Plan and implement content calendars.
- Monitor and analyze content performance metrics to refine strategies.
- Collaborate internally to ensure content is aligned with brand strategy, voice and VELUX values.
- Stay up-to-date with industry trends and competitor activities.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field (or equivalent experience)
- Proficient in using HubSpot.
- 3-5 years of experience in content marketing or a similar role.
- 2 years of experience with Canva and/or Adobe Photoshop.
- Excellent skills in writing, editing, and proofreading.
- Strong understanding of SEO principles and best practices.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Ability to work independently as well as collaboratively within a team.
- Capable of analyzing data to generate actionable insights.
- Strong project management and organizational skills.
- Excellent communication and collaboration abilities.
- Creative mindset with a passion for storytelling.
- Experience in graphic design is a plus. Compliance with all rules of conduct, safety regulations, and policies provided in employee handbooks, company bulletin boards/announcements, terms/conditions of employment, or other means of communication is a requirement of the job.
Company Benefits:
Our ambition of treating employees better than most other companies includes the challenging work environment we strive to create as well as the competitive benefit programs available to employees and their dependents upon joining the Company. Some of these include:
- Group Health Insurance Plan
- Dental Plan
- Vision Care Plan
- Prescription Drug Card Program
- Long-term Disability
- Short-term Disability
- Paid Maternity and Parental Leave of Absences
- Life Insurance
- Accidental Death and Dismemberment Insurance
- Cancer Protection Plan
- Company Matched 401(k) Retirement Plan
- Flexible Spending Accounts
- Educational Assistance Program
- Vacation Day Program
- Sick Day Program
- Service Recognition Program
- Performance Incentive Programs
- And Much More
Equal Opportunity Employer
VELUX is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees, it is the policy of VELUX to recruit, hire, train, and promote persons in all job titles without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.
E-Verify
VELUX uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Salary : $5,375 - $6,719