What are the responsibilities and job description for the Director of Marketing position at Velvet Taco?
Director of Marketing
Are you Relentless in the pursuit of excellence? Maybe even a little Rebellious (especially when it comes to food)? Do you believe teamwork is the secret ingredient to achieving greatness? Do you want to be part of a TRIBE of people who stand together, operate with purpose, and WIN… then Velvet Taco is the place for you!
Velvet Taco has nearly 50 restaurants across eight states, with plans to open 10 restaurants in 2025, including our first international location in London, and 40-50 more over the next 3 years. We are looking for a Director of Marketing to join our Tribe as an important brand leader during this critical stage of domestic and international growth.
The Perks
- 20% Bonus potential of base salary paid annually.
- Competitive Salary
- Medical, Dental, and Vision Benefits after 30 days
- 3 weeks PTO
- 401(K) Plan
- Leadership and Career Development Opportunities & Programs
- Commitment to Promote from Within (50% Internal Promotion Rate)
- Casual Work Attire
- Free TACOS!
- Oh, and if you're inclined to get a Velvet Taco tattoo, our CEO will pay for it!
The Job
The Director of Marketing, reporting directly to the VP of Marketing, will work closely with members of the Marketing team, Restaurant Support Office, and Field Operations. Primary responsibilities include oversight and strategic execution of major brand initiatives, campaign planning and support, menu development, catering program, brand reporting, and design. The Director of Marketing is responsible for acting as a brand accelerant, driving sales, supporting brand positioning, influencing perceptions, and building awareness of the Velvet Taco brand through its rapid growth. Primary responsibilities include:
- Oversight and strategic execution of major brand projects
- Collaborate cross-departmentally to execute against brand objectives
- Manage day-to-day brand activities using excellent interpersonal communication skills
- Daily point of contact for PR agency and creative agency
- Provide valuable insight to improve and optimize brand loyalty and digital strategy
- Campaign implementation and reporting
- Develop new restaurant/ market opening strategies and oversee execution to maximize sales
- Enhance the catering sales program to drive additional revenue
- Strategic oversight of Local Restaurant Marketing Playbook
- Lead menu rollouts with an understanding of restaurant menu design, process & implementation.
- Lead Leadership Conference planning and prep in partnership with the Director of People Development
- Provide reporting on campaigns and major brand projects
- Lead and develop direct reports with the ability to set goals and convert plans into action
Our Values: Marketing Focused
BE RELENTLESS (NEVER SETTLE)
You continuously want to learn and better yourself personally and professionally. You are a self-starter with a strong attention to detail, solid organizational skills with the ability to manage multiple priorities. You possess a high level of understanding of marketing analytics with the ability to draw actionable insights while maintaining a critical overview of the bigger picture.
BE A REBEL
You have a passion for brand building, tacos, and creating memorable brand moments—internally and externally.
You have a strong drive to create high-quality work environments delivering best-in-class results.
KICK ASS & TAKE NAMES
You have demonstrated the ability to lead and develop brand-building strategies to drive awareness and sales
STAND TOGETHER
You have strong collaborative leadership skills with the ability to establish and maintain relationships both internally and externally.
The Necessities
- Bachelor’s degree in marketing, business, communications, or related field
- Minimum 8 years marketing experience
- Out of the Box thinker
- Problem identifier and solver
- Excellent relationship builder
- Able to set goals and convert plans into action
- 3-5 years in a leadership role, preferably with a multi-unit restaurant brand
- Experience leading successful sales-building initiatives
- Track record of data-driven decision making
- Ability to travel up to 10% of the time
- This is an onsite position 4 days a week at our Addison Restaurant Support Office
- Self-starter, able to Juggle multiple projects at one time
Who WE Are!
Velvet Taco is a temple to the liberated taco. We are a one-of-a-kind taco concept serving a chef-driven menu in a unique & funky fast-casual setting. Founded on the idea that tacos don’t have to be associated with Tex-Mex cuisine and can be made with the same care and quality ingredients as fine dining, Velvet Taco is where “anything goes meets the art of the possible.” Some cool things about us: we use only the freshest ingredients available to offer a menu that explores the edge of multicultural boundaries, taking the taco to a whole new liberated level. We slowly roast our chicken and corn, use lots of booze in our margaritas, and make everything from scratch, which means our food tastes awesome! Our tacos may not change the world, but we think they’re pretty freakin’ great. The best part? Our kick-ass Tribe is at the center of it all and we were even voted one of the Top 25 Best Brands to Work For in 2023 by QSR and 100 Movers and Shakers in 2024 by Fast Causal!
Learn more about us at https://www.velvettaco.com/about-us/
At Velvet Taco, we celebrate individuality! We are an equal opportunity employer and try to select and retain the best Team Members and Managers based on their job-related qualifications regardless of race, color, creed, sex, religion, national origin, age, sexual orientation, gender identity, or medical condition.
