Ecommerce Marketing Manager - PA

About us
Our company designs, engineers, and markets in-home secure storage and products in the USA, Canada, and several international countries. Our company is the fastest growing marketer of gun safes, home and office safes, quick access vaults, and steel cabinets in the USA and Canada since the company began in 2014. We have earned the #1 in-home secure storage market share position in USA and Canada. We market our safes under Sports Afield, Remington, Sanctuary, Primos, private label, and house brands. Our customers include several major mass volume retailers, warehouse clubs, home centers, sporting goods retailers, buying groups, independent retailers, and online retailers.

We are dedicated to continuing our explosive growth beyond the in-home secure storage category to include golf equipment under the Spalding brand along with in-house and mass volume retail private brands.

Position Summary

Our growth plans require the absolute best hands-on ecommerce marketing leader in the consumer products industry. This position is based in our Pittsburgh (Lawrence), PA office and will report to our Director of Marketing

Essential Duties and Responsibilities

• B2C Ecommerce Marketing:
  • Collaborate with Director of Marketing, Digital Marketing Manager and Sales Team to execute compelling ecommerce marketing campaigns
  • Develop yearlong ecom marketing calendar roadmap
  • Manage ecom marketing budget
  • Strategic analysis of market trends and competitive landscapes
  • Conversion rate optimization
  • Develop web strategy to upsell, cross sell, etc
  • Effectively gather and share KPI data for marketing campaign performance metrics, with the ability to develop an action plan to ensure future growth.
  • Maintain relationships with external retailer ecom teams by providing them with timely responses to their requests.
• B2C Ecommerce Content:
  • Plan and organize engaging and consistent A /enhanced content for upload on ecommerce sites meeting individual retailer specifications
  • Upload and manage enhanced content across retailer platforms and Syndigo.
  • Manage Canto DAM platform ensuring all product media/content is uploaded and available for internal teams and external partners.
  • Collaborate with Graphic Design, Digital Marketing Manager and Sales Team to develop and implement best-in-class landing pages
  • Ensure product images matchs to ensure final images properly reflect the features of the products.
  • Collaborate with Digital Marketing Manager to ensure content meets all accessibility standards
  • Execute best-in-class, SEO across all marketing channels
  • Perform routine content audits for both SACP and Retailer sites to ensure customers are receiving the most up-to-date product information.
  • Create collaborative processes to ensure timely and thorough completion of all ecommerce content.
  • Lead development of user-generated content programs to establish strong product reviews
  • Work with Customer Experience Team to complement their efforts during item setup
• D2C Ecommerce and Website Management
  • Assist with the implementation of a D2C ecommerce platform on SACAP sites
  • Collaborate with Director of Marking to Implement and maintain SA ecommerce platform including but not limited to management of software updates, site performance, working with development to resolve any bugs
  • Knowledge of Expression Engine to help maintain SA website
  • Effectively gather and share KPI data on site performance metrics, such as Google analytics, along with marketing campaign performance metrics, with the ability to develop an action plan to ensure future growth.

Knowledge, Skills and Abilities

• Understands and practices 1 1 = 3
• Outstanding collaboration skills, across the company and our business partners
• Embraces constant change
• Always respectfully engages others
• Boundless creative energy and fun to be around
• Leads up – Leads across – Leads down. Internally and externally
• Industry best Ecommerce and Digital Marketing acumen
• Strong financial planning and strategy acumen
• Fact based, tenacious problem solver
• Fast paced dot connector
• Excellent organizational skills and attention to detail
• Accurately nails timelines and keeps commitments
• Independent self-starter with a desire to produce high-quality work
• Excellent verbal and written communication skills
• Ability to keep up with a fast-paced and demanding retail customer driven environment
• Quick responsiveness to opportunities and unforeseen hurdles
• A creator with the desire to build the Ecommerce team and processes that you have always wanted

Education & Experience

• 5 years of experience in B2C Ecommerce, D2C Ecommerce, Digital Marketing, or related field (AI integration experience a plus)
• Undergraduate or post graduate degree in Information Sciences, Computer Sciences, or related field.
• Proficiency in ecommerce platforms (Shopify, NetSuite), CMS tools, Google Ads and Analytics (API knowledge a plus)
• Working knowledge of MS Office Suite, Adobe Creative Cloud, Google Analytics, HTML and front-end development, CMS knowledge, Google Ads
• Strong working knowledge of on/off-page and technical SEO
• Experience in accessibility compliance