What are the responsibilities and job description for the Senior Marketing Specialist - GA - On Site position at Vensure Employer Solutions?
We are a proud work-from-office company. If you're ready to work on-site in a dynamic, global company, we'd love to hear from you.
About Us
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com .
Position Summary
We are looking for a talented and experienced Sr. Marketing Specialist – Paid Media to join our innovative Digital & Technology team. The successful candidate will support the development and execution of comprehensive paid digital strategies that drive growth, enhance the market presence of our products and services, and optimize return on ad spend (ROAS). A minimum of three years of experience in paid media management is required, ideally within a global corporation or a large agency. The candidate should possess strong communication, organizational, and time-management skills. The Sr. Marketing Specialist – Paid Media will collaborate closely with the VP of Digital & Technology, Sr. Manager of Paid Digital and may assist in mentoring or managing specialists.
Essential Duties and Responsibilities
- Serve as a key resource in Paid Media expertise.
- Assist in developing, executing, managing, and reporting on paid media strategies that align with business unit and Division Partner goals.
- Support strategic planning sessions and team meetings.
- Help create and implement educational initiatives for the paid media team, including internal resources and training sessions.
- Stay informed about emerging industry trends, technologies, and platform advancements.
- Assist in managing vendor and contractor relationships and collaborate with agencies as needed.
- Support budget management and reporting by business unit and/or Division Partner.
- Collaborate with other departments and client teams to contribute to integrated digital marketing strategies
Knowledge, Skills, and Abilities
- Extensive experience managing large budgets and campaigns across various digital advertising channels, including, but not limited to, paid search, paid social, display, retargeting, video, digital OOH and CTV.
- In-depth understanding of digital marketing tactics across channels such as SEO, social media, email, and PR.
- Proficiency in programmatic platforms and media buys.
- Strong hands-on experience with Google Analytics and Google Tag Manager.
- Experience with Salesforce (SFDC), especially in reporting.
- Familiarity with 6Sense and various marketing platforms such as Hootsuite, Hubspot, Marketo, Clearbit, Everest, PowerBI, Mutiny, ClickCease, and StackAdapt.
- Knowledge of bid management and ad serving platforms.
- Strong written and verbal communication skills.
- Excellent research, analytical, and Excel skills.
- Ability to meet deadlines under pressure and multitask effectively in a fast-paced environment
Education & Experience
- Minimum of 3 years of experience in paid media management, including at least 2 years in a global corporation with multiple business units or in a large agency managing multiple accounts.
- Bachelor's degree in marketing, business, or a related field s
Desired Certifications
- Google Analytics Individual Qualification
- Meta Certified Digital Marketing Professional
- Google Ads Certification
- Bing Ads Accredited Professional
Salary : $135
