Traditional Media Buyer FL

Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.

Responsibilities

• Work collaboratively with team members to develop and manage media buys across mediums, including Broadcast, Traditional / Programmatic OOH and Print
• Managing buys and post buys
• Monitor media for pacing, delivery, placement, and negotiates rates
• Lead media projects with limited day-to-day supervision
• Assist in media strategy development and overall direction
• Deep understanding of every local market and ability to identify opportunities unique to each
• Strategic thinking in providing rationales & POVs as well as demonstrating and ability to make sound recommendations
• Provide valuable insights for clients to help shape their current / future media plans
• Ability to be client facing
• Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data and media / marketing information as well as strategic analysis of campaigns
• Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
• Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns
• Effectively manage time and responsibilities in regards to deadlines and client needs
• Research and record trends, innovations, and changes that affect media buying
• Maintains media flowcharts, budgets and performance reports
• Compiles and analyzes marketing, consumer and competitive data

Requirements