What are the responsibilities and job description for the Vensure Employer Solutions | Marketing Director position at Vensure Employer Solutions?
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About Us
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR / HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com.
Position Summary
Vensure Employer Solutions seeks an experienced and dynamic Associate Vice President of Marketing (AVP) to drive strategic marketing initiatives for our B2B operations. This executive role is critical in developing and executing comprehensive marketing strategies that align with our business goals, support product growth, and deliver measurable outcomes.
The AVP of Marketing will play a pivotal role in ensuring the success of our product marketing efforts by leveraging deep market insights and a keen understanding of customer needs in the B2B sector. This leader will oversee the marketing team and collaborate closely with senior executives, sales teams, and product managers to ensure consistent messaging, brand positioning, and effective market penetration. The ideal candidate is a strategic thinker with a proven ability to lead high-performing teams, execute innovative marketing campaigns, and analyze data to make informed decisions. This role requires expertise in B2B product marketing, CRM-driven performance marketing, and an aptitude for translating business objectives into actionable marketing plans.
Essential Duties and Responsibilities
- Strategic Leadership : Serve as a trusted marketing strategist for the executive leadership team, providing expert counsel on market trends, competitive positioning, and customer engagement strategies.
- Product Marketing Excellence : Lead the creation and execution of marketing strategies that drive adoption, engagement, and retention of Vensure's product offerings. Ensure alignment with sales and product teams to meet growth objectives.
- Campaign Development and Execution : Oversee the design and implementation of integrated marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
- Team Leadership : Manage and mentor a team of marketing professionals, including directors and senior managers, to ensure high performance and alignment with company goals.
- Market Insights and Analysis : Utilize data analytics to gain actionable insights into market trends, customer behavior, and campaign performance. Translate findings into strategies that enhance ROI.
- Brand Management : Ensure consistent brand positioning and messaging across all touchpoints, reinforcing Vensure's leadership in the B2B space.
- Collaboration and Alignment : Work cross-functionally with sales, product, and operational teams to ensure cohesive strategies and seamless execution.
- Vendor Management : Oversee relationships with external agencies and consultants to ensure high-quality deliverables and cost-effective solutions.
Knowledge, Skills, and Abilities
Education & Experience
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Salary : $135
