What are the responsibilities and job description for the Online Marketing Specialist for Ventilation Products Sales position at VENTS-US?
VENTS-US is looking for a highly qualified and motivated Online Marketing Specialist. Your job will be to expand brand awareness and grow sales for the Company’s various online channels. To succeed in this role, you should have a genuine interest in digital commerce and marketing as well as proven work experience as an Online Marketing Specialist.
Job Description
Audit and maintain product listings, support buyer messaging, case management and general account health. The Online Marketing Specialist will update, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, discounts, video, display advertising, and insight-driven reporting.
The ideal candidate has an in-depth knowledge of online marketing strategies to single-handedly maintain all aspects of listing creation and optimization, customer service, and advertising. The applicant will be the e-commerce representative for the company and must be comfortable reporting on performance, answering questions for other departments, and troubleshooting any issues that arise.
Roles and Responsibilities
· Creating, monitoring, and reporting on digital ad campaigns to meet company targets
· Optimize budgets and spending according to social media ad performance
· Liaise between sales, marketing, and the account to effectively execute retailer specific merchandising and promotional initiatives
· Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics
· Provide high-quality performance reports to supervisors
· Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends
· Document clearly defined action steps and recommendations
Requirements
· Proven work experience as an Online Marketing Specialist
· A bachelor’s degree in a marketing course or relevant work experience
· Hands-on e-commerce or online market place experience
· Knowledge of paid advertising experience (pay-per-click)
· Digital Marketing Experience- ability to conceptualize and create graphics. Video editing skills a plus.
· Advanced Excel knowledge and skills required in order to succeed in this role
· Excellent written and verbal communication skills
· Strong analytical and data interpretation skills
· Strong ability to multitask and self-manage
Skills and expertise
- E-commerce: Minimum three (3) years of professional experience managing and developing a commercial company’s e-commerce shop with documented superior results
- Exceptional understanding of funnel strategies, keyword optimization, content and pricing optimization, ad tactics.
- Excellent proficiency in analytics platforms, such as Google Analytics and Google Shop.
- Proficiency in using social media to build brand awareness and drive traffic.
- Proficient in SEO, such as Content Creation, External and internal links, and Technical (page experience, tracking, sitemaps, robots.txt, etc.) Competencies
- You have a genuinely intense interest in digital commerce and marketing, and you can show evidence of how you have established new ways to create customer value and build sales in previous roles
Compensation
- Base salary and Bonus system (Includes Sales commission)
Interested?
- Welcome with your application, including the following mandatory information:
- Cover letter
- Resume
- Salary expectations
Job Type: Full-time
Pay: Base Salary $55,000.00-($75,000.00) Bonuses
Benefits:
· A guaranteed salary increased earning potentials
· Paid holidays, vacation and sick days
· Extra paid time off
· Paid training
· Employee health insurance coverage premium 75%
· Employee dental and Vision insurance 100%
Experience level:
- 3 years
Weekly day range:
- Monday to Friday
- 8-4:30 (30 minutes lunch-break)
Experience:
- professional e-commerce: 3 years (Required)
If you have the skill set and are looking for an exciting international company to grow with, we look forward to hearing from you.
Job Type: Full-time
Pay: $55,000.00 per year
Benefits:
- Health insurance
Compensation Package:
- Bonus opportunities
- Holiday pay
- Overtime pay
- Performance bonus
- Yearly bonus
Schedule:
- 8 hour shift
- Day shift
Ability to Commute:
- Saint Bernard, OH 45217 (Preferred)
Ability to Relocate:
- Saint Bernard, OH 45217: Relocate before starting work (Preferred)
Work Location: In person
Salary : $55,000 - $75,000