What are the responsibilities and job description for the Digital Marketing Strategist (Technical Focus) position at VENTURE.co?
Company Overview: VENTURE.co is a smart seamless way to optimize the business of selling alternative investments. Our Software as a Service is licensed by broker-dealers and investment sponsors to manage regulatory compliance, documents, reports, financial intermediaries, and investors -- all in one system of record.
Position Overview: We are seeking a Digital Marketing Strategist who specializes in creating and driving the technical aspects of digital marketing. This role will focus on optimizing our digital marketing operations, managing complex marketing automation workflows, and leveraging Salesforce, Google Ads, and GTM to enhance our marketing efforts. The ideal candidate is a tech-savvy professional with a deep understanding of digital marketing technologies and data analytics who can continue to drive us towards success.
Key Responsibilities:
- Marketing Automation Management: Develop, implement, and optimize marketing automation workflows using Salesforce Marketing Cloud. Ensure seamless integration between marketing and sales systems.
- CRM Management: Utilize Salesforce to segment audiences, track campaign performance, and optimize lead management processes. Create custom reports and dashboards to measure the effectiveness of marketing campaigns.
- Data Analysis: Conduct in-depth analysis of marketing data to identify trends, measure performance, and uncover insights. Use this data to drive decisions and optimize marketing strategies and campaigns.
- SEO/SEM: Oversee the technical aspects of search engine optimization (SEO) and search engine marketing (SEM) efforts, including website structure, keyword analysis, and performance tracking.
- Technical Implementation: Collaborate with Operations and Engineering teams to implement and maintain tracking codes, pixels, and other technical components of digital marketing campaigns.
- Testing & Optimization: Design, implement, and analyze A/B and multi-variant tests across various digital channels to continuously improve conversion rates and other key performance indicators (KPIs).
- Compliance: Ensure all digital marketing activities comply with relevant privacy laws and data protection regulations (e.g., GDPR, CCPA).
Qualifications:
- Proven experience as a Digital Marketing Strategist or similar role with a strong technical focus.
- Proficiency in Salesforce CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
- Solid understanding of SEO/SEM principles and tools (e.g., Google Analytics, Google Ads, SEMrush).
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Experience with multi-variant testing, conversion rate optimization (CRO), and performance tracking.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Excellent project and time-management skills with the ability to manage multiple initiatives simultaneously.
- Strong problem-solving skills and attention to detail.
Why Join Us:
- Opportunity to work with a passionate and innovative team
- Competitive salary and benefits package
- A culture of continuous learning and development
- Unlimited PTO policy
