What are the responsibilities and job description for the Marketing Coordinator position at Vera's Nursery Inc?
Job Description
Job Description
About Us :
Vera’s Nursery is a leading provider of high-quality plants, serving various markets through retail storefronts and distribution partners. We are looking for a creative and data-driven Marketing & Category Management Specialist to join our team. This role will support our sales team by enhancing marketing efforts through compelling visuals, competitive analysis, and innovative product development.
Job Summary :
The Marketing & Category Management Specialist will play a key role in bridging the gap between sales, marketing, and product development. This individual will be responsible for capturing and editing product images, designing promotional materials, developing new plant pot concepts, and driving category growth through market research and data analysis. They will also work closely with suppliers, sales teams, and merchandising partners to bring new ideas to the market and enhance our brand presence.
Key Responsibilities : Marketing & Visual Content Creation :
- Take high-quality photos of plants and products for marketing materials.
- Edit images, including background removal, to create professional product visuals.
- Design banners, flyers, and promotional content for digital and print advertisements.
- Develop engaging in-store displays and packaging concepts to enhance product appeal.
Category Management & Product Development :
Market Research & Competitive Analysis :
Sales & Customer Collaboration :
Qualifications & Skills :
Proficiency in Photoshop, Canva, or other graphic design tools.
Strong analytical mindset with a data-driven approach to marketing.
Why Join Us?
If you’re a creative, analytical, and results-driven marketing professional with a passion for plants and product innovation, we’d love to hear from you!