E-commerce & Subscription Marketing Manager

Veracity is Growing — and We’re Hiring! We're looking for an E-commerce & Subscription Marketing Manager (Hybrid - NYC) to own and evolve our lifecycle marketing, CRM, and subscription strategy. If you love data-driven growth, A/B testing, and building customer experiences that convert and retain—this role is for you.

We want bold thinkers, doers, and builders who are excited by the opportunity to grow alongside us and help shape the future of a high-impact brand.

About Veracity: Veracity optimizes energy and weight health by addressing the root cause: metabolic health.  We are committed to offering natural, safe, and non-drug proven alternatives for safer, more sustainable and holistic care.

Our breakthrough product, Metabolism Ignite, is powered by a breakthrough blend of plant polyphenols that improve metabolism at the cellular level, delivering clinically proven weight loss, side effect free.. In a world saturated with GLP-1 drugs, Veracity is revolutionizing healthy weight management with doctor developed, plant-powered, Rx alternatives.

Description: We’re looking for a strategic and data-driven expert to own and execute strategies that drive client acquisition and loyalty. This role blends eCommerce, CRM, and conversion rate optimization (CRO) to maximize client lifetime value (LTV) across our subscriber journey and digital storefront. You’ll be responsible for managing our lifecycle marketing program including subscription and CRM, as well as our website testing and optimization program. 

Roles/ Responsibilities: 

Subscription & CRM Optimization

• Develop and execute strategies to maximize client retention, loyalty, and LTV across email, SMS, and the subscriber portal.
• Optimize the subscriber experience by managing benefits, offers, partnerships, and win-back strategies.
• Own and enhance the subscriber portal, ensuring seamless user experience, engagement, and value delivery.
• Own the strategy and execution of CRM campaigns, flows, and newsletters across email and SMS in Klaviyo (with graphic design support for content creation and agency support for execution) including lead capture, newsletter messaging and segmentation strategy and acquisition and retention flows. 
• Collaborate with creative teams to integrate subscription benefits into CRM messaging and flows.
• Use data-driven insights to optimize messaging and personalization strategies for different audience segments.
• Analyze performance metrics and reporting, using insights to inform testing, optimizations, and strategy shifts.

E-commerce & CRO Optimization

• Own the eCommerce testing roadmap, implementing A/B and multivariate testing across site pages to optimize conversion rate (CVR), average order value (AOV), and subscriber growth.
• Manage site merchandising & product positioning, ensuring high-performing products, offers, and content are featured to maximize revenue and engagement.
• Oversee website user experience (UX) optimizations, identifying friction points in the customer journey and executing improvements.
• Collaborate with our development agency to implement CRO-focused site enhancements, including checkout optimizations, upsells, and personalization tactics.
• Monitor and analyze on-site behavior, using insights to drive informed decision-making and improve key performance metrics.

Experience/Qualifications: 

• This role is both strategic and hands-on, requiring expertise in Klaviyo, Shopify, and e-commerce subscription platforms to drive retention, engagement, and revenue.
• Experience: 3-5 years in lifecycle marketing, CRM, or eCommerce role with hands-on experience in email/SMS strategies and CRO optimization (prior Health & wellness industry experience is a plus)! 
• Hands-On Execution: Proven ability to plan, build, and execute campaigns and flows in Klaviyo experience managing Shopify storefronts (experience with subscriber programs/ platforms such as StayAI / Recharge/ Skio is a plus) 
• Strategic & Detail-Oriented: Able to execute detailed tasks while understanding the big picture of retention goals.
• Strategic Mindset: Ability to think big-picture while also executing at a detailed level to maximize retention, loyalty, and client value.
• Client-Centric: Passion for understanding client needs and creating delightful, engaging experiences.
• Data-Driven: Strong analytical skills with the ability to leverage data to inform and improve CRM and subscription strategies.

Benefits: We offer a competitive salary in the $100,000 - $125,000 range. As well as a flexible work schedule, generous vacation policy, health insurance and wellness benefits and 401k in addition to complimentary and discounted products as well as the opportunity to be part of a growing, dynamic brand that values collaboration, innovation, and the impact of every team member.

Equal Opportunity Employer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.