VP of Marketing & Strategy

McCrometer is a global leader in flow meter solutions for agriculture, municipal and industrial customers. Our products help customers better manage their water resources, drive process efficiencies, and inform decisions that protect the environment. We serve customers worldwide with our headquarters in Hemet, California, USA. To achieve our ambitious goals, we hire diverse talent that shares our Core Value to “Deliver Results as a Team.” We invest in the development of our associates and provide them with opportunities for career advancement while helping preserve the world’s natural resources through impactful flow solutions. Learn more about McCrometer at https : / / www.mccrometer.com /

McCrometer is a wholly owned subsidiary of Verlato Corporation, a global leader in essential technology solutions powered by purpose : Safeguarding the World’s Most Vital Resources.” Learn more about the Veralto Enterprise System (https : / / www.veralto.com / veralto-enterprise-system / ) which makes everything possible.

Summary of Position :

The Vice President Marketing & Strategy is a key member of McCrometer’s leadership team, reporting directly to the President. This role is responsible for developing and managing high-performing marketing and product teams to drive profitable growth. A summary of core responsibilities include :

Provide strategic leadership & market Insight

Develop and maintain marketing capabilities & process

Develop and maintain product management capabilities & process

Key Responsibilities / Essential Functions :

Provide strategic leadership & market Insight

Lead the annual strategic planning process, partnering with the OpCo President

Gain and maintain ongoing understanding of market conditions & drivers, customer needs & trends, and competitive dynamics

Deploy surveys, interviews, customer visits, and other research tactics to gain in-depth voice of customer and proprietary market insights

Distil market, customer, and competitive research into simple, actionable insights to support near- and long-term strategic planning

Communicate strategic insights and initiatives via written and verbal means to inspires confidence and energize McCrometer associates and Verlato executives

Support strategic in-organic business development (e.g., acquisitions and partnerships)

Develop marketing capabilities & process

Define the appropriate marketing team for the company’s maturity / size; make informed organization adjustments to ensure the team operates at the highest level

Build, develop, and motivate a diverse, high-performing marketing team

Lead of all aspects of marketing, including communications, digital / lead generation, and strategic marketing

Lead the identification and implementation of marketing campaigns to generate sales leads, maintain market positioning, and drive brand preference & customer loyalty

Build and execute demand creation activities to support profitable growth (e.g., advertising, trade shows, organic and paid digital, webinars, trainings, etc.)

Lead vertical- and brand-specific strategies, leveraging market insights, segmentation and other strategic marketing approaches

Leverage KPI’s to measure effectiveness of marketing strategies and programs

Manage global marketing budget and manage costs in line with the budget

Ensure marketing team is operating to the highest standards by coaching and developing team members and engaging the full HR tool-kit to actively mange performance of team

Develop product management capabilities & process

Define the appropriate product management team for the company’s maturity / size; make informed organization adjustments to ensure the team operates at the highest level

Build, develop, and motivate a diverse, high-performing product management team

Lead all aspects of product management, including product / tech roadmaps, new product / feature business cases, product launches, and product pricing

Co-own new product development, product quality, compliance, and product-specific regulatory approvals with engineering, operations, and sales

Lead product-specific strategies, leveraging market insights, segmentation, and other strategic approaches to grow and improve positioning vs. competitors

Lead product life cycle management activities to drive profitability, sustain growth and reduce complexity and risk in the organization for mature products

Partner with R&D and Sales to source, propose, develop, and launch new solutions from ideation to development and launch excellence

Build, maintain, and own company-wide product and technology roadmaps, working closely with R&D, sales and operations

Monitor product performance from a revenue, gross margin, quality, and delivery standpoint, with actionable plans to bring improvements across all dimensions

Manage product management budget and manage costs in line with the budget

Ensure product management team is operating to the highest standards by developing team members and engaging the full HR tool-kit to manage team performance

Other Responsibilities and Functions :

Maintains a commitment to teamwork and a positive, supportive attitude to all personnel

Actively works to develop team and acts quickly to manage team performance

Supports continuous improvement activities via VES

Performs other related duties as assigned or requested

Observes and complies with all safety regulations and company policies

What Makes this Opportunity Great?

You help to enable decisions that protect lives and the environment!

You work in a collaborative culture that values a diverse set of backgrounds and perspectives while emphasizing teamwork and a good sense of partnership

Our team of associates is passionate about achieving great results for our customers

Ability to fully use your breadth and depth of experience, no pigeonhole here!

And there is a lot of great work happening; it is always busy

Education and Experience :

10 years of marketing, product management, and / or strategic service experience in comparable / growth-oriented industries with 5 years in a senior management position

Bachelor level university degree in Business or Engineering related field

MBA highly desirable

Experience gaining knowledge of customers, company, and competition in new industries

Experience building process to drive customer experience through customer’s buying journey

Experience leading marketing & product initiatives across strategic and operational areas

Skills and Competencies :

Strategic thinking and leadership

Executive presence to quickly establish credibility and drive results with executives and other high-ranking associates internal and external to the organization

Ability to present ideas effectively both verbally and in writing. Able to motivate and inspire both direct and indirect associates through effectively communicating

Must have strong teamwork / collaboration skills to effectively work with a wide range of people both within the reporting chain as well as those outside the function and / or organization

Experience leading and operating successfully in a global environment and being a change agent for creating cultural awareness

Ability to build highly effective teams through attracting top talent, developing high performers, and holding low performers accountable

High energy, positive attitude — setting the example by the highest work ethic and passion to excel

Continuous improvement and change management mindset

Integrity – Nothing less than 100 percent ethical conduct can be acceptable

Languages : English required, second language is a plus

US ONLY :

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $180,000 - $225,000 USD per year. This job is also eligible for Incentive Pay.

We offer a comprehensive package of benefits including paid time off, medical / dental / vision insurance and 401(k) to eligible employees.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

US residents : In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here (https : / / www.dol.gov / agencies / ofccp / posters) .

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https : / / www.veralto.com / our-companies / ) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Salary : $180,000 - $225,000