Head of Marketing & Product Management

Verasonics is hiring a Head of Marketing & Product Management based out of our office in Kirkland!

As the Head of Marketing & Product Management you will drive, shape and define the product in partnership with Ultrasound Science, R&D and Product Marketing. Responsibilities include leadership, direction and oversight related to the future product portfolio with respect to new product development, new application and technology areas and translation into new business opportunities for the company. In addition to managing the marketing team, this position also monitors products and general applications of competitors and observes market dynamics.

To be successful, the right candidate will need a unique blend of business, marketing, and technical savvy, a big-picture vision and the drive to make that vision a reality. Absolutely crucial for this role are solid interpersonal and communication skills for effective relationship building, advanced analytical and problem-solving, and the ability to achieve success while managing multiple/conflicting priorities and delivering on established timelines. Self-starter who requires minimal direction, drives for results, and has demonstrated success in the timing and effective execution of key projects.

Responsibilities Include:

• Identify and analyze potential opportunities for growth.
• Understand current performance and opportunities, in addition to portfolio gaps relative to unmet needs.
• Apply an innovation-oriented mindset to challenge the core business status quo, improve customer value, and improve internal processes/capabilities to drive growth.
• Design and implement customer, market and competitor research programs to develop the product pipeline, making recommendations for new markets, new products/solutions, and product improvements.
• Work cross-functionally with other key functions on the Verasonics New Product Process.
• Lead the Concept Phase to effectively translate customer needs into clear and impactful product requirements and design concepts.
• Build and clearly articulate business cases to support new product initiatives.
• Gather customer requirements by conducting customer interviews and market assessments.
• Partner with the scientific team to execute communication strategy that highlights the value proposition of Verasonics portfolio of products.
• Work with Product Marketing and Marketing Communications to plan and implement go-to-market strategy and all other areas of marketing and commercialization, working with relevant stakeholders to ensure messaging and strategy is in line with customer requirements.
• Identify and participate in relevant conferences, technical seminars, and trade shows.
• Drive the use of advanced analytics to generate deep insights about product utilization data.
• Manage the Marketing group including hiring, training, and coaching employees.
• Assist Executive team with annual strategic planning.

Minimum Qualifications:

• Bachelor’s degree in business, marketing, engineering or related field required. MBA or PhD preferred.
• 10 years of related experience with a consistent track record of high performance and results required.
• 5 years of experience in strategic marketing in the ultrasound industry (experience in the biomedical and/or material & earth science fields desired) or related industry involving test and measurement equipment required.
• Ability to travel internationally and domestically up to 25% of the time.
• Proven track record of proactively identifying new opportunities and providing creative and resourceful solutions.
• Success in cross-functional leadership and known for being a strong collaborator.
• Self-starter who requires minimal direction, drives for results and has demonstrated success in the timely and effective execution of key projects despite multiple/conflicting priorities.
• Exceptional cross-cultural business etiquette and English language abilities.

Comprehensive Benefits Package:

For regular employees (20 hours/week): Medical, Dental, Vision, Life and Accidental Death & Dismemberment, Employee Assistance Program, Long-Term Disability, 401k with 3% employer Safe Harbor contribution, 15 days of Paid Vacation, 10 days of Paid Sick Leave, 10 Paid Holidays (one of which is a floating day), educational reimbursement, and annual discretionary bonuses.

Verasonics is an equal opportunity employer.  We will not discriminate on the basis of, and all qualified applicants will receive consideration for employment without regard to, race, sex, gender, religion, pregnancy, age, disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation, gender identity or any other characteristic protected by applicable federal, state or local law.

Salary : $165,000