What are the responsibilities and job description for the GTM Strategy Director, Data position at Verint Systems, Inc.?
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
Overview of Job Function :
As the GTM Strategy Director - Data, you will be responsible for our Platform Data strategy and offers to drive overall business growth. This will include Platform Data offering materials including, pricing, tools, messaging, sales programs, and enablement materials to support market growth. This role reports into the Verint Product Organization, and you will work together with a small team of GTM experts to develop a market-leading offering strategy and to operationalize it across all company functions.
To succeed in this role, you’ll need a deep understanding of GTM strategy, process, and execution to successfully deliver offerings into our sales and partner channels, as well as having a deep understanding of the contact center market landscape, data solutions, integrations, competitive analysis, and pricing strategy. A strong understanding of SaaS business models, Data, AI, and enterprise IT ecosystems is required.
You will also need strong communication skills so that you can effectively serve as a spokesperson for Verint’s solutions to our customers, prospects, and partners at the senior executive level, as well as to industry analysts and influencers.
Principal Duties and Essential Responsibilities :
- Business Results - own the offer by driving the strategy that will lead to an improved position in the market.
- Work with our go-to-market, product management, and sales teams to evolve and develop our Platform Data vision and positioning.
- Innovation - define market requirements for your solutions using customers’ needs, market dynamics, industry trends, and the competitive landscape as inputs.
- Messaging - develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
- Content - partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
- Sales enablement – work with the sales enablement team to deliver compelling training for our global sales teams and partners in support of new offering launches.
- Communicate the Verint Open Platform Data value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.
- Thought Leadership - influence industry analysts, media, and customers to share Verint’s vision for the market and our solutions.
- Work with a variety of matrixed organizations, including engineering and go-to-market to ensure successful prioritization and execution of product roadmap and development.
- Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for our solutions.
Minimum Requirements :
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