What are the responsibilities and job description for the Associate Director of Programmatic & Social Paid Media - Media COE Job at Verizo position at Verizon Communications?
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What you'll be doing...
Reporting to the Senior Director of Marketing - Media COE, the Associate Director of Programmatic & Social Paid Media - Media COE is expert in platform-based performance digital media buying, targeting, data and analysis platforms, and leveraging technologies to enable efficient growth and ad performance optimization. This role oversees all Programmatic, Native and Social media plans and buys across display, social and platform-based online video, and manages a hybrid team including internal Verizon and external agency team and collaborates with the Consumer and Brand teams as well as the Corporate Marketing Organization, Business Units, and our Internet Sales Operations teams driving demand for and engagement with the Verizon Business brand.
Key Responsibilities :
- Crafting and implementing robust strategies that optimize both paid and organic channels to achieve growth targets efficiently - owning Return on Advertising Spend (ROAS) outcomes.
- Orchestrating paid social, programmatic, and native tactics and initiatives that resonate with our target audience, continually optimizing performance.
- Adopt and promote the test-learn-rollout model for new techniques, media partners, data and platforms.
- Work across the Segment Leadership Teams to identify key priorities and design cohesive plans across BUs.
- Work with the content team for better audience insights and campaign performance.
- Interface with the CMO organization on media strategy, planning and buying, campaign optimization.
- Ensure E2E Media plans reflect best performing tactics to drive traffic across segments (i.e. Chat, .com, Telesales, etc.).
- Ensure E2E transparency in media performance and effectively communicate outcomes to stakeholders.
- Drive innovation in media approaches, staying abreast of industry trends, emerging technologies, and opportunities for continuous improvement.
- Empower and develop a team of media professionals, fostering a culture of operational excellence and accountability.
What we're looking for...
You'll need to have :
Even better if you have one or more of the following :
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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Salary : $118,000 - $219,000
