What are the responsibilities and job description for the Direct Response Marketing Activation Associate Director position at Verizon Communications?
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
The Marketing Organization at Verizon establishes and builds our brand as the leading mobile and home network in the industry. We understand and adapt to changing customer expectations, provide specialist marketing capabilities, drive consistency of brand messaging, creative and experience, and deliver efficiencies and effectiveness in our communication.
Verizon is looking for an Associate Director, Direct Response Marketing Activation, who will lead a team that delivers creative strategy and development for direct-to-consumer CRM communications for the Verizon Consumer Group.
What you'll be doing :
- Interfacing and collaborating with cross-functional teams on channel strategies that drive brand consistency across multiple customer touch points and tactics.
- Ensuring what is communicated to the business unit channels ladders up to Verizon’s overall value proposition in a manner that highlights differentiation and value, as well as the key messaging for your assigned lines of business.
- Leading a team that executes the end-to-end creative development process for Consumer CRM vehicles - email, direct mail, flyers, mobile push notifications, and SMS / MMS - from point of creative brief and design to final delivery of proofed assets.
- Presenting creative work / channel strategies to leadership, all the way up to SVP.
- Partnering with an external agency team to ensure budgets / scope are met, process is optimized and followed, and that creative execution elevates the customer experience.
- Researching consumer insights and executing exploratory meetings with the agency to deliver tailored, innovative creative, and messaging to unique customer segments.
- Executing testing opportunities with messaging, creative, and format, while partnering closely with the CRM business unit and the agency.
- Managing process improvements and ways of working with the agency and all business unit partners to continuously improve speed to market and process agility.
- Collaborating with multiple stakeholders across Verizon business units and Marketing Organization to deliver campaigns that fulfill the needs of the business, brand, and consumer.
- Communicating proactively with peers in Marketing Activation and the CRM Business Unit on a weekly basis.
- Handling escalations and prioritization of work, as needed.
- Providing guidance, coaching, and development as needed for the team.
You'll need to have :
Even better if you have one or more of the following :
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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Salary : $118,000 - $219,000
