Digital Marketing Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

The Digital Marketing organization has built a practice aimed at changing the way we do marketing by delivering personalized experiences at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. The enablement practice is focused on creating transformational experiences by equipping business units and growth pods with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.

As a Senior Manager for the Digital Marketing’s Martech & Enablement team, you will be responsible in driving the roadmap and deliverables related to testing opportunities that allow us to maximize our ability to manage and surface personalized & optimal digital experiences for the end user. You will be responsible for doing the proof of concept testing as we deploy functionality to create personalization, as well as integrating new functionalities in a scalable way.  You will ensure that all of the technology functions and integrates as planned to deliver the customer experience as designed. You will give feedback to the architects on how the technology is performing, the results and provide a point of view on any enhancements or changes required.  You will have a thorough understanding of the problems to be solved and will work with IT and other cross-functional teams to determine the best potential solutions, and socialize the final approach with stakeholders.

Responsibilities include:

• Identifying proof of concept testing for MarTech and Enablement, scaling of capabilities through ACT ownership.

• Partnering with the cross-partner teams to determine KPIs, requirements, and a clear communication plan.

• Owning requirements and user stories for test concepts. 

• Leading day to day tasks required to ensure tests are completed on time and results delivered back to the team.

• Partnering with the relevant stakeholders and implementation teams for strategic planning and to ensure flawless execution of tests or experience that leverage new capabilities.

• Acting as the technical SME on platforms and capabilities during the testing period.

• Managing the “best practices” guide based on enablement capabilities associated with Real-Time Marketing & BAU.

• Developing use cases for testing new technologies & capabilities. 

• Creating and owning the process for all capability deployment.

What we’re looking for...

Digital marketing and how it can drive behavior fascinates you. You enjoy working with all types of people and understand that diverse perspectives often yield the best ideas. Being part of the team that grows our business excites you. You have a sense of urgency that is second to none when it comes to getting work done and meeting deadlines. You enjoy working across groups and meeting customer needs. You are excited opportunities where you can see an immediate impact from the work you do.

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Knowledge of Digital MarTech platforms and the overall digital ecosystem.

• Experience in framing an end to end implementation plans for complex data-driven consumer experiences.

Even better if you have one or more of the following:

• Digital Marketing experience.

• A/B testing and/or Multivariate testing experience.

• ACT ownership experience.

• An MBA or Advanced degree in Digital Marketing & Marketing Technology.

• Agile Mindset and Product Owner certification.

• Lean Six Sigma Green or Black Belt certification.

• Digital experience, digital marketing, and digital product management either in a business, agency, or consulting organization.

• Experience in directing the work of others in a matrixed environment.

• Strong data analytics and quantitative skills.

• Drive to introduce innovations to an existing process and “out of the box” thinking mind frame is a must to succeed in the role.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $108,000.00 and $201,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

Salary : $108,000 - $201,000