Director - Experiential & Segment Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What You’ll Be Doing...

As the Director of Experiential & Segment Marketing, you will lead a team that defines the growth strategies for our key post-paid consumer Segments and our VCG Experiential & Grassroots marketing channels. You will utilize data on business performance, consumer insights, and competitive landscape to develop and implement new value propositions, local promotions, marketing collateral, and experiential tactics. You will direct agency and internal resources to evolve our activation strategy, curate our portfolio of messaging and experiential collateral, and enable the broader field marketing teams with assets to execute upon our portfolio of partners and events.

Key Responsibilities

• Lead a team that partners with stakeholders across the enterprise to develop, coordinate and execute our Customer Segment strategies that drive post-paid acquisition, sequential YoY growth, and strengthen the customer experience end to end.
• Brief our marketing engine on key segment insights, and drive implementation through a variety of channels.
• Collaborating across functions and levels to drive commitment and participation in Segment growth initiatives.
• Enable our field marketing and grassroots teams to maximize our sponsorship and local event investments to drive both segment and general market growth.
• Manage experiential agency scope, and direct investment and messaging prioritization for events.
• Develop materials for, and present to, senior executives.
  
  

What We’re Looking For...

You’re all about creating strategy, vision, and impact; you can manage the long-term strategic view and shorter term performance outcomes. You’re a detailed planner with the ability to develop multi-year plans—but you know it’s a fast-changing landscape so you are nimble and can adjust. You understand that strategy is important but the bottom line is sales and happy customers. You’re the type of person that can get others to pay attention and influence them to get on board. You’re a natural leader that inspires, engages, and motivates your team to bring their best every time.

You’ll Need To Have

• Bachelor’s degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Spanish language proficiency, both written and verbal.
• Experienced people leader with a proven track record of effectively managing and fostering the growth of teams while developing talent, promoting career growth, and inspiring team members at all levels.
• Experience in developing strategic plans that drive growth, segment or audience marketing, and presenting to senior leadership.
  
  

Even better if you have one or more of the following:

• Master’s or advanced degree in business, marketing, or related field.
• Experience managing multiple stakeholders in highly matrixed organizations.
• Led a geographically-dispersed team.
  
  

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Bilingual fluency in English and the following language(s) are required: Spanish

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $147,000.00 and $272,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.