Product Development Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

In this highly visible role, you will proactively identify opportunities to drive growth from our Verizon base customer universe by building and maintaining/preserving revenue. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting and segmentation strategies which will enable the business to deliver targeted messaging and promotions which are prioritized, personalized, and simultaneously beneficial to the customer and VZW.  Execute these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, Martech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing.  Evolve these strategies to keep up with ever changing business and customer needs as well as improving effectiveness and efficiency.  Drive bottom up data driven recommendations as well as adapt to top down requirements from executive leadership.

Responsibilities include:

• Identifying strengths, weaknesses, opportunities, and threats for Verizon through analysis of: market conditions and trends, competitive analysis, existing KPI reports, executive leadership guidance, and ad hoc data AI&D research.

• Deciphering performance across a variety of metrics: i.e. KPIs, LNP, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue – Net adds.

• Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.

• Designing comprehensive targeting strategies to maximize and optimize revenue generating campaigns.

• Building presentations to effectively communicate these strategies and the benefit to larger business objectives.

• Utilizing experience and business knowledge to develop annual marketing promotional roadmaps as well as guide strategy & execution of key marketing programs.

• Developing end to end promotional campaigns including but not limited to ideation, financial business cases, execution strategy, customer journey mapping and post-promo analysis.

• Facilitating proposal alignment between Finance and Marketing through business case development.

• Partnering with internal and external stakeholders to develop unique promo campaigns that will differentiate Verizon in the industry while driving growth.

What we’re looking for…

You believe that solid data should be behind every important decision and are a numbers person with a strategic mindset, strong business and financial acumen. You are able to demonstrate creativity for promo development, and a strong knowledge of the wireless marketplace. You have a knack for understanding and visualizing just the right way to share data and practical insights so that people can understand. Most importantly, you are able to create actionable programs based on what you learn from the data. 

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.

• Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.

• High proficiency with Microsoft Excel and PowerPoint, as well as the Google affiliates.

• Product management experience.

Even better if you have:

• A Master’s degree, preferably an MBA.

• Proven strengths in strategic and critical thinking.

• Experience in the wireless or telecommunications industry.

• Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

• Demonstrated ability to think strategically and to "see the big picture".

• Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.

• Excellent written and verbal communication skills with ability to clearly express complex ideas.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.