What are the responsibilities and job description for the GROWTH MANAGER - DIGITAL MARKETING position at Verkada?
Who We Are
Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100 full-time employees and 28,000 customers across 70 countries.
Overview :
At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.
The Growth Manager in the Digital Marketing team will be responsible for driving customer acquisition through marketing campaigns across a multitude of paid channels including LinkedIn, Meta, Youtube, Reddit and Google. You will manage a 6 digit quarterly budget and will be in charge of campaign planning, ideation and execution with a data-driven mindset to have a massive impact on the top line of the company.
Please note that this role is on-site at HQ in San Mateo, CA.
Key Responsibilities :
- Pipeline Generation & Strategy : Develop and execute strategies that drive pipeline growth through digital marketing campaigns and focusing on channels such as LinkedIn, Meta, X, Google and Reddit.
- Campaign Execution & Optimization : Manage the full lifecycle of marketing campaigns-from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
- Cross-Department Collaboration : Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
- Performance Monitoring & Insights : Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
Qualifications :
We're seeking candidates who bring a combination of strong analytical skills, creativity, and experience in digital marketing campaigns. Ideal backgrounds include : Growth Marketing, Demand Generation, Social Media Marketing, Digital Marketing : Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition is highly preferred.
Requirements :
US Employee Benefits
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to :
Annual Pay Range
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
145,000-$190,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Salary : $145,000 - $190,000
