What are the responsibilities and job description for the PERFORMANCE MARKETING MANAGER position at Verkada?
Who We Are
Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100 full-time employees and 28,000 customers across 70 countries.
Overview :
At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Performance Marketing Manager, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.
The Performance Marketer in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies. With a focus on data-driven decision-making, the Performance Marketer will plan, execute, and optimize campaigns to achieve business goals.
Please note that this role is on-site at HQ in San Mateo, CA.
Key Responsibilities :
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
- Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
- Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
- Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
- Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.
Qualifications :
US Employee Benefits
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to :
Annual Pay Range
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
145,000-$190,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Salary : $145,000 - $190,000
