Marketing Specialist - Heavy Equipment

For more than 56 years, the Vermeer Colorado team has been serving customers across Colorado and southeastern Wyoming with high-quality equipment, parts, and service. We are a family-owned company with an average employee tenure of more than 11 years of service. The Vermeer Colorado team is highly trained and invested in the success of our customers.

Benefits:

Newly hired employees working at least 30 hours per week are eligible for benefits on the first day of the calendar month following 60 days of continuous employment. Benefits include:

- 100% company paid health insurance for the employee, with the option to add family members at employee expense. We offer three health insurance plans to choose based on your needs and budget including an HSA plan with employer contribution up to $3650/year.

- Paid Birthday off

- Company paid life insurance, AD&D insurance, and long-term and short-term disability insurance provided. Option to add voluntary life insurance.

- 3 Weeks Paid vacation, 6 major holidays paid, and 401(k) retirement plan with match offered.

- Ongoing employee education opportunities available

- Weekends off

Position Summary:

The Marketing Specialist develops and implements comprehensive marketing strategies and solutions to achieve business goals and will assist with the planning/coordination of industry events, association memberships, branded merchandise, and sales support/collateral to promote our products and services, enhance brand awareness and drive engagement within the industry. Daily duties include managing and maintaining the company’s social media marketing efforts, working with external agency and factory to keep website content up to date, writing thank you cards to customers, managing customer gifts, company uniforms and branded merchandise, coordinate, execute and attend a variety of functions including marketing events, trade and factory events, work with both internal and external departments on marketing campaigns and represent Vermeer Colorado in a professional manner.

Responsibilities:

• Work with external agencies to keep website content (blog, photos, case studies, etc.) up to date.
• Oversee social media presence including but not limited to LinkedIn and Facebook.
• Monitor competitor social media.
• Conduct research to identify new market opportunities and trends to inform marketing efforts.
• Analyze the performance of customer-facing communications. Use data to improve strategies and improve outcomes.
• Ensure consistency and pace with customer-facing communications.
• Assist with the creative development and maintenance of sales and business collateral: presentations, flyers, corporate programs, digital assets, business cards, etc.
• Work with the Supervisor, external agency and factory on new materials for marketing and special events.
• With oversight, coordinate, execute, attend and represent Vermeer Colorado at a variety of functions including marketing, trade and factory events. Some limited travel throughout the year will be required.
• Send handwritten thank you cards and customer appreciation gifts.
• Manage employee uniform program and stock of branded merchandise, monthly sales team giveaways and promotional items
• Stay up to date with the latest industry trends, best practices, and tools to improve approaches.
• Provide business development administrative support as requested.

Qualifications:

• High school diploma or GED
• Associate or bachelor’s degree in marketing, communications, or a related field is preferred, but not required.
• Proven experience in marketing or a related role is a plus.
• Strong project management and organization skills.
• Attention to detail and the ability to work both independently and in a team environment, effectively collaborating with internal teams, external event organizers, and association partners.
• Effectively uses common workplace technology, such as computers, printers, etc.
• Working knowledge of mobile and PC based applications (Windows, Word, Excel, Outlook, and PowerPoint).
• CRM (Salesforce) and social media experience is a plus.
• Valid driver’s license and good driving record.
• Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.

* Requires a valid driver's license and ability to meet requirements of the Company Insurance Policy: Vermeer Colorado will review motor vehicle records at least annually for all employees for whom driving a motor vehicle is an essential job function or when employees must obtain and drive rental vehicles while conducting company business. *

Shift:

- Monday thru Friday, 8am to 5pm

Job Type: Full-time

Pay: $23.00 - $27.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Commerce City, CO 80022 (Required)

Work Location: In person

Salary : $3,650