What are the responsibilities and job description for the Creative Director position at Vermont State University?
VSC UP PAT BARGAINING UNIT EXEMPT GRADE 16
BASIC FUNCTION
The Creative Director is a member of the VTSU marketing and communications leadership team and is responsible for collaboratively developing, owning, and managing VTSU's visual brand standards and engagement tools. The Creative Director will oversee production of a wide range of marketing and communications materials for digital, print, video, and social platforms, and will monitor and support correct university-wide application of VTSU's brand marks and design elements in print and digital materials to ensure consistent branding and high-quality visual presentation.
ESSENTIAL DUTIES & RESPONSIBILITIES
- In collaboration with communications, marketing, admissions, and other teams, develop, own, maintain & effectively communicate VTSU's visual brand standards, and creative direction to internal and external teams.
- Collaborate with academic and administrative departments, faculty, and staff to identify marketing needs and produce creative and cost-effective print and digital solutions (brochures, magazines, recruitment and advertising materials, posters, murals, banners, etc.) in a unified manner.
- Conceptualize, develop, and coordinate the dissemination of creative assets with external contractors across all paid, owned, and earned marketing channels : digital marketing campaigns, VT / streaming, radio, social media, print media, website, apps, email communications, etc.
- Overall project management from concept to delivery, including concept interviews and design presentations to clients, development of assets on deadline (with potential management of vendors / team members), and packaging of assets for on-campus and off-campus printers. Adhere to communications project management system to prioritize projects and track processes.
- Ideate new photo and video concepts and collaborate with vendors in preproduction (storyboard, location, casting), at the shoot (styling, directing), and in post-production (editing, packaging).
- Hire and manage creative vendors when needed (examples may include web design and development, video production, etc.) Provide creative direction for these projects.
- Manage the workflow of in-house creative projects and ensure seamless production between copy and design.
- Manage creative budget (not including ad / marketing spends).
- Coordinate, review, and approve the work of designers, student workers, and interns across the university in the development and production of designs.
- Meet regularly with the Assistant Vice President of Communications, Alumni & External Affairs to assess priorities and works in progress. Contribute to and manage overall strategic direction for brand and design.
- Evolve, develop and foster strong design conventions and guidelines for the brand (including art direction, graphics, typography, video, commissioned and organic
content), oversee implementation and cohesiveness of the brand and adhere to identity and branding standards.
SUPERVISION RECEIVED
Direct supervision is provided by the AVP of Communications, Alumni, and External Affairs
SUPERVISION EXERCISED
Supervises Graphic Designers and student workers and interns as needed.
MINIMUM QUALIFICATIONS
PREFERRED QUALIFICATIONS
KNOWLEGDGE, SKILLS, & ABILITIES
Knowledge :
Skills :
Abilities :
Location : This position is hybrid remote, based on any of the Vermont State University's
campuses
This general outline illustrates the type of work which characterizes the job classification. It is not an all-encompassing statement of the specific duties, responsibilities and qualifications of individual positions assigned to the classification.
Vermont State University is a part of the Vermont State Colleges System (VSCS). VSCS values individual differences that can be engaged in the service of learning. Diverse experiences from people of varied backgrounds inform and enrich our community. VSCS strongly encourages applications from historically marginalized and underrepresented populations. VSCS is an equal opportunity employer, in compliance with ADA requirements, and will make reasonable accommodations for the known disability of an otherwise qualified applicant. Please contact our HR office for assistance with accommodations at [redacted].
NOTE : This job could be subject to a fingerprint criminal background check. Any offer of employment may be contingent upon the satisfactory results of this check.
