What are the responsibilities and job description for the Marketing Analytics & Operations Senior Manager position at Verndale?
About
About the Marketing Analytics and Operations Senior Manager role
Verndale is expanding its corporate Marketing team, who are collectively responsible for the growth and management of Verndale’s own brand. To that end we are seeking a Marketing Analytics and Operations Manager who will be responsible for building, evolving and running Verndale’s data-driven approach to marketing.
As the Marketing Analytics and Operations Senior Manager, your expertise will be pivotal in shaping how data informs marketing decision-making and managing marketing operating systems that enable Verndale to quantify the success of our efforts and improve our ability to better connect with prospects and customers.
This is an opportunity to be part of the evolution of a team and an organization that is on a path of dramatic growth. If you’re an innovative thinker with hands-on expertise and you’re passionate about data, building marketing systems and driving impact we want to hear from you.
Responsibilities
Day-to-day the Marketing Analytics and Operations Director will help build, measure, optimize and scale our marketing programs to drive growth. This role is responsible for measuring and evaluating marketing performance as well as supporting demand generation and integrated marketing campaigns including:
Day-to-day the Marketing Analytics and Operations Director will help build, measure, optimize and scale our marketing programs to drive growth. This role is responsible for measuring and evaluating marketing performance as well as supporting demand generation and integrated marketing campaigns including:
Reporting
Verndale is a digital experience agency dedicated to driving growth by helping businesses create meaningful human connections in an increasingly digital world. With offices in Boston, Montreal, Los Angeles, Quito, and hubs across the Americas, we partner with marketing and technology leaders to deliver personalized web, mobile, and ecommerce solutions that elevate customer experiences.
At Verndale, we thrive on collaboration and innovation, offering a full range of services that span strategy, design, development, personalization, SEO, analytics, and digital advertising. We celebrate diversity and inclusion, striving to create a climate of respect essential for both individual and company success.
If you're ready to be part of a passionate team dedicated to making an impact and driving growth, we invite you to explore a career at Verndale.
Compensation & Benefits
In accordance with applicable law, the above salary range provided is Verndale's reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary, Verndale also offers a competitive benefits package.
Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.
Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
About the Marketing Analytics and Operations Senior Manager role
Verndale is expanding its corporate Marketing team, who are collectively responsible for the growth and management of Verndale’s own brand. To that end we are seeking a Marketing Analytics and Operations Manager who will be responsible for building, evolving and running Verndale’s data-driven approach to marketing.
As the Marketing Analytics and Operations Senior Manager, your expertise will be pivotal in shaping how data informs marketing decision-making and managing marketing operating systems that enable Verndale to quantify the success of our efforts and improve our ability to better connect with prospects and customers.
This is an opportunity to be part of the evolution of a team and an organization that is on a path of dramatic growth. If you’re an innovative thinker with hands-on expertise and you’re passionate about data, building marketing systems and driving impact we want to hear from you.
Responsibilities
Day-to-day the Marketing Analytics and Operations Director will help build, measure, optimize and scale our marketing programs to drive growth. This role is responsible for measuring and evaluating marketing performance as well as supporting demand generation and integrated marketing campaigns including:
Day-to-day the Marketing Analytics and Operations Director will help build, measure, optimize and scale our marketing programs to drive growth. This role is responsible for measuring and evaluating marketing performance as well as supporting demand generation and integrated marketing campaigns including:
Reporting
- Design and implement (real time) tracking across paid, owned and earned channels, along with the development of an MTA model that provides holistic understanding of marketing touchpoints, their impact and interplay
- Build dashboards and reports to provide visibility into effectiveness of marketing activity
- Deliver insights to leadership on channel performance (web, media, email) relative to marketing objectives, with recommendations on ROI improvement
- Create measurement plans and “learning agendas” to identify KPI’s, intended outcomes and projected performance
- Develop audience models to quantify high-value prospects and inform acquisition and nurturing strategy
- Analyze SEO performance, organic traffic trends, and content engagement metrics, optimizing digital marketing effectiveness
- Implement and manage on-site experimentation, including A/B testing, heatmapping, UX analysis to enhance site performance and landing page conversion
- Manage and measure media campaign performance, defining measures of success, setting up tagging and tracking, providing reporting (as above) and advising on ongoing optimization
- Manage lead management process, including lead-scoring, audience segmentation and nurturing strategy and willingness to explore and apply AI to maximize marketing efficiency.
- Own, maintain and improve Verndale’s mar-tech stack, managing the health of our database and lead-management process, in partnership with Sales
- Inform marketing communications and targeted messaging based on audience segment insights to improve engagement and conversion rates
- Provide guidance, management and mentorship to one direct report
- Ensure marketing data privacy compliance, implementing governance frameworks for GDPR and CCPA where applicable
- Maintain vendor relations for mar-tech stack, and ensure platform capabilities keep pace with business ambitions
- This pivotal role requires a depth of expertise in hands-on marketing analysis and operations, preferably in a brand-side role/marketing department
- 7 years’ experience in digital marketing analytics (Salesforce Sales Cloud, Website, Media)
- Proven expertise with measurement platforms (Google Analytics, Tag Manager, Data Studio)
- Proficiency in data visualization platforms (Tableau, Power BI)
- Experience with marketing data and analytics tools (SEMRush, Optimizely/ODP, ZoomInfo, 6Sense, Bombora)
- Hands-on experience managing marketing automation platforms: Salesforce Account Engagement (Pardot)
- SQL and advanced Excel experience preferred
- Strong verbal and presentation skills, adept at delivering compelling insights to senior audiences
- Proactive problem solver, innovator
- We are a rapidly growing company that is just as entrepreneurial today as when we were founded in 1998.
- We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.
- We foster a culture that enables every person in the organization to do the best work of their career.
- We offer regular training and professional development to move careers forward.
- Client and employee satisfaction are our two most important business metrics.
- We celebrate and champion diversity, equity, and inclusion.
- We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
- We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more.
- We support a healthy work/life balance.
- We are fully remote enabled and embrace the evolving definition of the workplace.
Verndale is a digital experience agency dedicated to driving growth by helping businesses create meaningful human connections in an increasingly digital world. With offices in Boston, Montreal, Los Angeles, Quito, and hubs across the Americas, we partner with marketing and technology leaders to deliver personalized web, mobile, and ecommerce solutions that elevate customer experiences.
At Verndale, we thrive on collaboration and innovation, offering a full range of services that span strategy, design, development, personalization, SEO, analytics, and digital advertising. We celebrate diversity and inclusion, striving to create a climate of respect essential for both individual and company success.
If you're ready to be part of a passionate team dedicated to making an impact and driving growth, we invite you to explore a career at Verndale.
Compensation & Benefits
In accordance with applicable law, the above salary range provided is Verndale's reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary, Verndale also offers a competitive benefits package.
Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.
Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
