What are the responsibilities and job description for the Marketing Director position at Vers Creative?
As the Director of Marketing, you will oversee all ongoing marketing accounts, create strategies for new/existing clients, and manage a team of high-performing staff members.
How To Succeed:
- Create strategies for new and prospective clients that push the boundaries to get results.
- Leverage analytics to assess current campaign results and form strategies to hone marketing tactics.
- Review and edit incoming work to assure it meets client brand standards and expectations.
- Partner with team members to manage workflow, develop skills, and meet individual goals to cultivate a healthy and rewarding work environment.
- Champion the culture of Vers in interactions with team members and clients alike.
Responsibilities:
- Analyze marketing strategies and identify where there are gaps in a strategy and adjust accordingly.
- Create marketing roadmaps that generate measurable ROI for prospective clients.
- Facilitate the meetings with clients to build a roadmap plan.
- Uncover client pain points and fiscal goals to form strategies that unlock business solutions for clients.
- Partner with Director of Media & Digital Analytics to monitor budgets, reassess digital strategies, and communicate results to clients.
- Effectively communicate client strategies and expectations to team members to complete complex scopes of work.
- Partner with project management team to understand deadlines and internal budgets to influence marketing team workflow and efficiency.
- Responsible for delivering blog writing, email marketing, social media management, and digital advertising writing. Overseeing freelancer management for these tasks as needed.
- Champion internal culture and processes.
- Influence internal talent recruitment.
- Connect with team members individually and in a group setting to create and maintain an exciting and fulfilling remote work environment.