Demand Generation & Marketing Operations Specialist (contract)

Location: San Francisco, CA preferred (open to remote/hybrid)



What is Verse?



Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world's largest companies. Verse was created to solve this problem.

Verse's mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization.



The Role

We are seeking a talented and data-driven Demand Generation & Marketing Operations Specialist to join our growing team and help us drive generation and pipeline growth across multiple channels for our energy management solutions. This role represents a great opportunity for growth marketing and demand generation specialists with experience working for B2B SaaS companies to apply their skills in the clean energy space.

We expect this initial contract term to be 3-6 months, with the contractor working approximately 15 hours per week. We are open to considering converting this contract role to a full-time role.

Key Responsibilities:

• In concert with Marketing, develop, execute, and report on comprehensive demand-generation strategies aligned with company goals
• Support multi-channel marketing campaigns, including email, social media, content marketing (e.g., webinars, case studies, etc.), and paid LinkedIn ads
• Optimize top-of-funnel activities to meet monthly targets for MQLs, meetings, opportunities, and pipeline
• Work closely with Sales team to align digital marketing efforts with sales targets to convert leads into pipeline
• Analyze and report on campaign performance, identify areas for improvement, and make data-driven decisions on how to boost metrics like cost-per-MQL, ROI on campaigns, and pipeline velocity
• Collaborate with marketing and business operations to manage marketing automation platforms (e.g., HubSpot, Zoominfo, Clay, LinkedIn Campaign Manager)
• Help execute and own reporting for account-based marketing for priority target accounts, including creating personalized campaigns, measuring engagement at the account level, etc.
• Participate in weekly lead gen reviews, monthly metrics reporting meetings
• Report to the VP of Marketing but collaborate closely with Sales, Product, and Product Marketing on a regular basis
  
  

What We're Looking For (Minimum Qualifications)

• Minimum 2 years of experience in B2B SaaS demand generation
• Proven track record of success in digital marketing and demand/lead gen
• Expertise in marketing automation platforms (Hubspot preferred)
• Strong analytical skills with experience in campaign performance tracking
• Familiarity with WordPress and Hubspot for web/landing page management and analytics tracking (in collaboration with web developer)
• Data-driven mindset with the ability to optimize marketing spend and pipeline generation
• Creative problem-solving
• Comfort working in a fast-paced, dynamic environment
  
  

What Will Make You Standout (Preferred Qualifications)

• Experience in the energy or cleantech industry
• Experience running global campaigns, with a focus on North American Enterprise space
• Knowledge of lead scoring
• Experience with ABM strategies and intent signal-based marketing
• Passion for AI tools and their application in marketing
• Background or interest in the energy industry or clean tech space
  
  

Benefits

What makes Verse a great place to work?

• We lead with empathy, lifting each other up with humility and kindness and always putting colleagues and customers first.
• We are honest & transparent, prioritizing effective communication to build trust with our team, customers, and stakeholders.
• We move with balance & precision, understanding that speed and perseverance must be accompanied by thoughtfulness and reflection.
• Leave the world a better place: We are passionate about our mission, and we strive to create a sustainable world for future generations
  
  

Employee Perks

• Competitive compensation and equity grant at a high-growth start up
• Diverse and inclusive working environment
  
  

Verse is an equal-opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.