What are the responsibilities and job description for the Product Marketing Specialist position at Vertafore Career Center?
$55,000 - $65,000 VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
JOB DESCRIPTION
This role will assist with the launch and support of multiple software products. You’ll act as the voice of the buyer to continue to transform our marketing messages in ways that help our customers adapt to a quickly changing technology market.
Core Requirements and Responsibilities:
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Work closely with various internal teams and internal marketing partners.
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Assist with the definition of the product positioning, market plans, core product collateral, and sales enablement plans.
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Help test and optimize new ways to engage customers.
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Use insights and analytics to inform how we adapt, segment our messages, and evolve our demand programs.
