Vacancy Name Product Marketing ManagerVacancy No VN216Department MarketingLocation Multiple SitesEmployment Type Full-TimeCompany Overview Aurorium is the materials innovation partner that helps global manufacturers harness the power of possibility to make the world a better place. Their specialty ingredients and high-performance materials enhance quality of life, support health and wellness, and enable customers to deliver value-added solutions.
Key industries served include healthcare, personal & home care, mobility, infrastructure, and paper & packaging. A Responsible Care company, Aurorium follows the highest regulatory standards across all manufacturing facilities. The company's global integrated supply chain offers the customer product consistency, easy access, supply security, and reasonable turnaround on delivery. Aurorium is committed to operating at the highest levels of manufacturing consistency, quality control, and safety.Description The Product Marketing Manager is responsible for all facets of marketing and business growth for assigned product lines within the Specialty Solutions Product Portfolio, with a specific focus on delivering value and growth within the customer centric organization.
This includes delivering the Long-term Growth Plan (LGP) and Annual Operating Plan (AOP). Focus will include targeted markets and product lines as well as developing new business based on the knowledge of the overall business growth strategy.
The scope of the role includes product marketing, developing growth for existing and new offerings, positioning appropriate products, developing pricing and channel strategies to drive growth and profitability.
The Product Marketing Manager will develop and deliver new application and product opportunities which leverage technologies and convert them into commercial results.
Location : This position can be based at any of our locations.Job Details
Role Specific Responsibilities : TEAM & TALENT DEVELOPMENT
- Be a thought partner within the Product Marketing Team to further develop and implement the Product Marketing Competency Model and tools
- Train and coach the sales team in relevant product families and develop full market activation tools
- Develop high, wide and deep relationships with key customers and industry players to gain firsthand understanding of customer and market situations
MARKET ASSESSMENT, CUSTOMER SEGMENTATION & TARGETING
Determine the most important market insights, trends and needs that will shape target markets and applicationsCreate an addressable market map for theassigned product line,
prioritize attractive applications and customers, and identify products and services that create the most value for those customers
Based on this assessment, the Product Marketing Manager is responsible for leading a cross-functional team to develop and implement the global product line strategiesThrough analysis of the customer decision making process, the Product Marketing Manager will segment customers, identify and target key roles at the customer to target, and understand the behavior change required for customers to adopt a new or current solutionGrowth will be driven by effectively positioning current products and translating wins across industries, and by identifying new product innovation concepts to advance through the company innovation process with the cross-functional teamVALUE PROPOSITION & OFFER DEVELOPMENT
Create value propositions for targeted markets, develop deep understanding of customer needs, competitive alternatives and generate compelling Market Activation Plans to win in the market, including pricing strategies and integrated marketing communications planUnderstand the unique capabilities, differentiators and benefits that will enable Aurorium to create value for target customers. Build economic value estimates to clearly articulate the positive economic impact for the customerBuild the product pricing strategy for target segments and customers by understanding the value created for the customer, and informed by knowledge of the Aurorium margin expectationsWork with the relevant Industry Marketing Managers & Sales to implement the pricing strategy with target customers. Manages the day-to-day execution and implementation of the pricing strategyIdentify additional elements of the customer offer to create even more compelling value propositions, and be integral to connecting the supply and demand plans to manage the businessDEMAND PLANNING & EXECUTION
Develop customer engagement strategies and tools that lead with insight and knowledge about the target customer's business situation, that enables the Commercial team to rapidly reduce the time to marketCompetitive Intelligence and Cost Position : Understand key direct and indirect competitor go to market strategies, cost position / curves and identify growth opportunities through competitive differentiationPricing & Margin Management and Implementation : Deliver gross margin by implementing Pricing Strategy through Price Band Management and enabling the Sales Team to position value with customers effectivelyDevelop and implement detailed Market Activation Plans for target segments and customers, with differentiated productsPRODUCT MANAGEMENT & LEADERSHIP
Product Life Cycle Planning : Anticipate and implement product feature changes to ensure long term competitiveness of product line by working closely with Technology, Manufacturing & SourcingInput to Asset Strategy : Work with Manufacturing and Sourcing teams to ensure short medium- and long-term competitiveness of product line and profitability of assetsProduct Line Profitability : Responsible for reporting financial progress of the assigned product lines by analyzing current performance (gross margin, sales funnel health, new product innovation portfolio) to build the case for further investment (talent and capital)TEAM & TALENT DEVELOPMENTBe a thought partner within the Product Marketing Team to further develop and implement the Product Marketing Competency Model and toolsTrain and coach the sales team in relevant product families and develop full market activation toolsDevelop high, wide and deep relationships with key customers and industry players to gain firsthand understanding of customer and market situationsMARKET ASSESSMENT, CUSTOMER SEGMENTATION & TARGETING
Determine the most important market insights, trends and needs that will shape target markets and applicationsCreate an addressable market map for theassigned product line,
prioritize attractive applications and customers, and identify products and services that create the most value for those customers
Based on this assessment, the Product Marketing Manager is responsible for leading a cross-functional team to develop and implement the global product line strategiesThrough analysis of the customer decision making process, the Product Marketing Manager will segment customers, identify and target key roles at the customer to target, and understand the behavior change required for customers to adopt a new or current solutionGrowth will be driven by effectively positioning current products and translating wins across industries, and by identifying new product innovation concepts to advance through the company innovation process with the cross-functional teamVALUE PROPOSITION & OFFER DEVELOPMENT
Create value propositions for targeted markets, develop deep understanding of customer needs, competitive alternatives and generate compelling Market Activation Plans to win in the market, including pricing strategies and integrated marketing communications planUnderstand the unique capabilities, differentiators and benefits that will enable Aurorium to create value for target customers. Build economic value estimates to clearly articulate the positive economic impact for the customerBuild the product pricing strategy for target segments and customers by understanding the value created for the customer, and informed by knowledge of the Aurorium margin expectationsWork with the relevant Industry Marketing Managers & Sales to implement the pricing strategy with target customers. Manages the day-to-day execution and implementation of the pricing strategyIdentify additional elements of the customer offer to create even more compelling value propositions, and be integral to connecting the supply and demand plans to manage the businessDEMAND PLANNING & EXECUTION
Develop customer engagement strategies and tools that lead with insight and knowledge about the target customer's business situation, that enables the Commercial team to rapidly reduce the time to marketCompetitive Intelligence and Cost Position : Understand key direct and indirect competitor go to market strategies, cost position / curves and identify growth opportunities through competitive differentiationPricing & Margin Management and Implementation : Deliver gross margin by implementing Pricing Strategy through Price Band Management and enabling the Sales Team to position value with customers effectivelyDevelop and implement detailed Market Activation Plans for target segments and customers, with differentiated productsPRODUCT MANAGEMENT & LEADERSHIP
Product Life Cycle Planning : Anticipate and implement product feature changes to ensure long term competitiveness of product line by working closely with Technology, Manufacturing & SourcingInput to Asset Strategy : Work with Manufacturing and Sourcing teams to ensure short medium- and long-term competitiveness of product line and profitability of assetsProduct Line Profitability : Responsible for reporting financial progress of the assigned product lines by analyzing current performance (gross margin, sales funnel health, new product innovation portfolio) to build the case for further investment (talent and capitalCompliance :Complies with company Health, Safety and Environmental policies, procedures, and arrangementsReports all Health, Safety and Environmental accidents, incidents and near misses promptlyActs in a safe and responsible manner at all timesProblem Solving and Innovation :
Active participation in continuous improvement activitiesParticipates in problem-solvingTakes responsibility and ownership for own learning and development in the spirit of continuous improvement of both self and the businessAssists in the training, mentoring, and assessment of other team membersExercises autonomy and judgement subject to overall direction or guidanceKnowledge, Skills, and Abilities :
BS in Technical Field (Chemistry, Engineering, or Related Field) or Business Degree.MBA preferred7-10 Years of Product, Industry or Strategic Marketing experience with a multi-national chemical company; international experience within a global business environment preferredExperience with Salesforce platform preferredHigh integrity and ethical standards, strong personal values, good role modelStrong organizational, project management and communication skillsSelf-motivated, Customer-Centric approach to internal and external customersResults oriented, sets aggressive goals for self and teamA demonstrated commitment to the identification and execution of best practices in marketingConsumer insight developmentIdentifying key customer decisions makers and defining customer behavior changesStrong business acumenConnecting customer needs to technical product and service solutionsLeading and coaching individuals and teamsIdentifying customer needs through customer discoveryEmbodies the core values of Aurorium : credible : keeps their word and honors their commitments, acts with integrity, and holds themselves accountable to their decisions and actionsoutcome-oriented : adheres to an unparalleled standard of excellence in everything they do, to deliver results with real impactdriven : passionate about delivering authentic, world-class experiences that engage customers and inspire greatnessempowered accountability : empowered to achieve common goals and accountable for delivering performances and results that exceed standard.
If you have the energy, drive, and passion for joining the Aurorium team, we would love to hear from you. Apply today!
Aurorium offers competitive total compensation packages, including benefits such as medical, dental, vision, life, 401(k), disability insurance, flexible spending accounts, health savings accounts, paid time off, and paid holidays.
Aurorium is a global Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of and will not be discriminated against based on gender, sexual orientation, gender identity, race, ethnicity, religion, age, veteran status, disability status, genetic information, or any other protected category. #LI-Onsite
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