What are the responsibilities and job description for the Marketing Specialist position at Vestal Corporation?
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JOB SUMMARY:
The Marketing Specialist will provide marketing, inside sales and executive team support for company initiatives and objectives which includes coordination and organization of marketing activities and resources.
JOB DUTIES:
Work is performed in a Vestal Corporation office.
PHYSICAL REQUIREMENTS:
JOB SUMMARY:
The Marketing Specialist will provide marketing, inside sales and executive team support for company initiatives and objectives which includes coordination and organization of marketing activities and resources.
JOB DUTIES:
- Assist in the design and implementation of Vestal’s marketing and communication strategy.
- Manage company website.
- Manage social media platforms.
- Prioritize marketing and business development assignments.
- Perform marketing research and make company recommendations.
- Create and edit presentations.
- Design and edit marketing and business development documents.
- Develop and maintain company brand standards and resources.
- Create and edit graphic designs.
- Plan, development, and execute marketing and social media campaigns.
- Order materials for special events.
- Ensure brand consistency with proposals, submittals, marketing materials, website, social media, etc.
- Support proposal preparation.
- Prepare qualification statements for sales opportunities upon request.
- Create and distribute quarterly company newsletter.
- Track and maintain internal database of resumes, project descriptions, clients, subcontractors, contacts, etc. (CRM)
- Provide recruitment marketing support to the Human Resources department.
- Provide internal marketing support to the Human Resources department by promoting Vestal culture activities such as new hire announcements, employee celebrations, company events, new hire supplies, business cards and Vestal branded supplies.
- Coordinate photography and videography for events and projects.
- Act as lead for Vestal Cares charitable initiatives.
- Research, organize and prepare analytics/reports.
- Comply with Company’s Quality Control and Project Management procedures.
- Promote a positive working environment in order to achieve the organization’s goals.
- General administrative duties as assigned.
- Perform other duties as assigned.
Work is performed in a Vestal Corporation office.
PHYSICAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and able to operate a computer and other office equipment.
- Must be able to move about the office to access office equipment and other office buildings within the Vestal office complex.
- This position frequently communicates with others and must be able to exchange accurate information.
- Bachelor’s degree in Marketing, Communications, Business, or similar is required.
- Minimum 3 years of experience is required.
- Proficient in Microsoft Office, Adobe Creative Suite, and WordPress is required.
- Experience with a CRM, preferably Vantagepoint, is preferred.
- Ability to work independently.
- Knowledge of AEC industry terminology and procedures is a plus.
- Excellent written and verbal communication skills.
- Strong attention to detail, facilitation, team building, collaboration, organization, and problem-solving skills.
- Requires effective time management skills, personal conduct, and change management abilities.
- Ability to effectively interact with co-workers, clients, vendors, and other business contacts.
- Must comply with Vestal Corporations’ core values for the safe and efficient operation of the business and maintain sound relationships among and with employees.
