Digital Marketing Consultant

We’re a nerdy yet creative, collaborative yet independently ambitious group of people obsessed with the intersection of finance and communication. At Vested, we get excited by the latest trends in asset management but even more excited by the color palettes that represent them. We believe finance can be fun—and we prove it to ourselves and our clients every day.

We're seeking a Digital Marketing Consultant specializing in SEO content and strategy to drive organic growth and brand visibility for financial and fintech clients. The ideal candidate has a strong understanding of SEO best practices, content, marketing, and guidelines to craft high-quality content. This role involves developing data-driven SEO strategies, optimizing content, and collaborating with cross-functional teams to enhance search rankings and audience engagement.

Ideal Candidate: 

• Proven experience working as an SEO Content Strategist, SEO Manager, or Digital Marketing Consultant within the finance/fintech industry.

• Expertise in SEO content creation, on-page optimization, and content strategy development.

• Proficiency in SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, etc.).

• Experience with CMS platforms like Hubspot

• Ability to create engaging, informative, and conversion-focused content tailored to finance audiences.

• Strong analytical skills to track performance, interpret data, and refine content strategies.

• Excellent communication and project management skills to collaborate with internal teams and stakeholders

• Working knowledge of financial compliance and regulatory considerations affecting digital marketing preferred.

Key Responsibilities: 

• Develop and execute SEO content strategies tailored for financial and fintech brands.

• Conduct keyword research, competitive analysis, and content audits to identify opportunities for organic growth.

• Create, edit, and optimize SEO-driven content, including blogs, landing pages, whitepapers, and thought leadership pieces.

• Manage on-page SEO optimizations, including meta descriptions, internal linking, structured data, and page speed improvements.

• Develop and execute link-building strategies to enhance domain authority and organic reach.

• Monitor and report on SEO performance metrics, using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

• Stay updated on SEO trends, search engine algorithm updates, and industry-specific regulations to adapt strategies accordingly

Details

• Start Date: ASAP
• Project Scope: TBD