What are the responsibilities and job description for the DTC Ecommerce Director position at VeSync?
Job Description
The Head of DTC Ecommerce will lead the strategic vision, development, and execution of the brand's DTC e-commerce. This role will collaborate with cross-functional teams (marketing, operations, retail and Amazon) to ensure alignment and smooth execution.
The ideal candidate will build and optimize infrastructure to ensure a seamless, user-friendly online shopping experience. They will develop and maintain tools, systems, and processes to enhance website functionality, performance, and scalability.
Key responsibilities include:
The Head of DTC Ecommerce will lead the strategic vision, development, and execution of the brand's DTC e-commerce. This role will collaborate with cross-functional teams (marketing, operations, retail and Amazon) to ensure alignment and smooth execution.
The ideal candidate will build and optimize infrastructure to ensure a seamless, user-friendly online shopping experience. They will develop and maintain tools, systems, and processes to enhance website functionality, performance, and scalability.
Key responsibilities include:
- Developing and executing strategies to achieve revenue, profit, and conversion rate targets.
- Leading initiatives for customer acquisition, retention, and lifetime value optimization through digital marketing, promotions, and personalization.
- Monitoring performance metrics such as website traffic, conversion rates, cart abandonment, and user engagement to identify growth opportunities.
