What are the responsibilities and job description for the Integrated Marketing Lead position at VeSync?
About the Role
We're seeking an experienced marketing professional to lead our integrated marketing efforts and develop cohesive brand marketing strategies that align with the company's overall vision.
The successful candidate will have a proven track record of leading successful multi-channel campaigns and will be able to analyze campaign effectiveness and optimize marketing efforts for maximum ROI.
Key Responsibilities
- Develop & Execute Brand Marketing Strategy
Lead the creation and implementation of cohesive brand marketing strategies that align with the company's vision.
- Ensure Cross-Channel Integration
Oversee and unify marketing initiatives across partnerships, influencers, social media, PR, creative campaigns, and brand community efforts to create a seamless and compelling brand presence.
- Drive Brand Awareness & Consumer Engagement
Develop initiatives to increase brand awareness, search volume, and share of voice.
- Optimize Campaign Performance & ROI
Monitor and analyze campaign effectiveness, engagement, and conversion rates.
- Strengthen Customer Loyalty & Retention
Implement strategies to enhance customer loyalty and repeat purchases.
- Leverage Influencer & Partnership Marketing
Develop and manage strategic partnerships and influencer collaborations to amplify brand reach, drive engagement, and contribute to sales growth.
- Lead & Develop a High-Performing Team
Build and mentor a team of brand marketing managers, fostering a culture of collaboration, creativity, and data-driven decision-making.
