What are the responsibilities and job description for the Manager, Paid Social Media position at VetJobs?
Job Description
Job Description
The Manager of Paid Social Media will be responsible for the development, execution, and optimization of strategic paid social media campaigns. This role focuses on ensuring seamless delivery while enhancing channel efficiency and effectiveness to achieve optimal performance. The Manager will create and implement data-driven initiatives across various platforms to support IHG's Brands, Commercial, and Loyalty objectives. Collaboration with internal media planning, data, and analytics teams is essential to continuously innovate and refine IHG's social media strategy.
Your day to day
- Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).
- Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.
- Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.
- Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.
- Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.
- Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.
- Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.
- Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.
What we need from you .
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $115,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical / dental / vision insurance, 401K, and other benefits to employees.
Additional Qualifications / Responsibilities
About Us
At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognzied and respected - wherever they are in the world.
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognize that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days, and volunteering days throughout the year. Through my Wellbeing framework, we are committed to supporting well-being in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow, and make a difference.
Salary : $58,844 - $115,000
