Vans: Associate, Brand Marketing, Lifestyle

ASSOCIATE, BRAND MARKETING – LIFESTYLE Join the Vans Family Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self. At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together. At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do. How You Will Make a Difference What you will do: Report directly to Director of Global Brand Marketing for Lifestyle Play a key role within the consumer category team for Vans Lifestyle Participate in global story creation workshops to build consumer centric seasonal stories Work closely with lifestyle product counterparts Manage and coordinate deliverables for all global launch review milestones Assist in creating Integrated marketing plans Ensure alignment and clear communication with regional counterparts Track overall marketing budget including seasonal campaign creation. How you will do it: Work cross functionally with brand comms counterparts to implement strategies and tactics Work cross functionally with DTC /Ecomm and WHSL counterparts on seasonal strategies and tactics Work cross fucntionally with product counterparts on seasonal product strategies Manage calendar of special projects and deliverables – includes product collaborations and global activations. Establish clear communication by coordinating agendas and recapping action items post meetings Study trends, competition and cultural nuances of lifestyle & culture ( Music, Art, Design, Sneaker Culture) to stay informed Act as seasonal marketing project manager for global line review process. Submit invoices and purchase orders for vendors, athletes, key opinion leaders, events, etc. Order and tracking of marketed apparel and footwear and promotional product (Cat B’s) & managing the product seeding/ordering process for seasonal campaigns and photoshoots. Responsible for managing and tracking the global marketing calendar across product, brand and cultural moments. What success looks like: Positive brand health tracking across category and brand YOY category growth Vans Skateboarding & the surrounding lifestyle of skate to be #1 in the hearts and minds of our target consumer Unified and consistent global marketing executions across all regions Free To Be, Inclusion & Diversity As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. Skills for Success Years of Related Professional Experience: Minimum of 3 years Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements. What we expect you already know: Firm understanding of funnel marketing strategy and tactics. Fundamentals of marketing phases across brand and product. Understanding of the digital space across meta. Strong knowledge of Microsoft office(excel, powerpoint, word, etc.) and Keynote. Passion for culture, action sports and diverse experiences to provide a unique perspective to fuel our global growth. You are inclusive and value differing points of view. Ability to multi-task. Detailed note taking and organizational skills. What we will teach you: Van Doren Spirit How to build seasonal marketing strategies from story creation to execution in market Internal Global Launch Review language and milestone deliverables Additional classes will be available through Vans/VF to enhance your own knowledge in functions or skillsets you want to further develop. We will provide consumer insights to inform seasonal strategy. How to master a complex matrixed organization. Global experience working with different cultures around the world. VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere. What’s in it For You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more. Our Parent Company, VF Corporation VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com We just have one question. Are you in? Hiring Range: $69,120.00 USD - $86,400.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. Vans is about a state of mind. Thinking differently. Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds 50 years of youth culture connectivity, Vans continues to advance its roots in action sports while recognizing the global 'Off the Wall' connection between the brand and art, music and street culture enthusiasts. Today, the Vans brand evolution continues- from its foundation as an original skateboarding company since '66, to a leading action sports brand, to defining its anthem of living 'Off the Wall' as youth culture. From its birthplace on the West Coast, Vans has grown beyond a shoe. It's a global movement- reaching from Barcelona to Beijing, Sao Paulo to Sydney, Orange County to New York. Vans goes to market through its network of deeply rooted wholesale partners and its direct-to-consumer platform with more than 450 owned retail stores worldwide. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence. And equally strong is the Vans' extraordinary e-commerce and social media presence, inclusive of its digital video platform, OffTheWall.tv. Through its various online channels, Vans has access to over 14 million brand loyalists at any given time. At Vans, providing consumer-focused product is essential and among perhaps one of the staunchest critics there is - the world's youth - the continued relevance and authenticity of Vans' product, whether performance-based or fashion-forward, must be in the right balance at all times. From weatherizing the head-to-toe collections to enhancing the durability of the performance based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons. We also believe it's important to deliver more than just great products. Vans supports the action sports lifestyle, youth culture and creative self-expression by promoting the sports, music, art and culture that matter most. The Vans team includes many top names in action sports including skateboarding legends Steve Caballero and Christian Hosoi, skate pros Geoff Rowley, Anthony Van Engelen, Gilbert Crockett and Tony Trujillo, BMX riders Dakota Roche and Scotty Cranmer, surfers Dane Reynolds, Nathan Fletcher, Joel Tudor and Leila Hurst and snowboarders Louri Podladtchikov, Andreas Wiig, and Hana Beaman. Vans owns and sponsors world-class events in skateboarding, surfing, snowboarding and BMX including the Vans Triple Crown of Surfing®, the Vans Pool Party, the Van Doren Invitational and surfing’s most prestigious contest the Vans US Open of Surfing. Vans supports original and creative music acts ranging from Band of Horses to Public Enemy to Turbonegro by bringing memorable shows to global audiences at the House of Vans roving music venue that echoes Vans’ Brooklyn-based cultural hub and to more than half a million fans each summer at the Vans Warped Tour, America’s longest-running music tour. Click here to see all VF job postings!