What are the responsibilities and job description for the Data Scientist position at ViacomCBS?
Overview and Responsibilities :
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Data analytics & data science are at the heart of decision-making in streaming and driving critical decisions across marketing, content & customer service! We are scaling up our international data analytics team for streaming to transform how we handle customers across all life cycles. We drive business, product, and operational decisions through testing by providing rich data, strategic insights, and product improvement decision support. We are looking for a Data Scientist who is passionate about data and entertainment and thrives in a dynamic and fast-paced environment! This role involves forecasting, consumer behavior modeling, predictive analysis, A / B testing, and data science projects.
Responsibilities :
- Use data to measure marketing outcomes and guide marketing budget allocation.
- Deliver full-funnel MMM models for marketing planning and multi-touch attribution models (MTA) for optimizing marketing spend.
- Marketing Attribution using AI and ML for channel-level media planning & budget optimization.
- Deliver Artificial Intelligence & Machine learning solutions around client problems : Customer Segmentation & Targeting, Propensity Modelling, Churn Modelling, Lifetime Value Estimation, Forecasting, Recommender Systems, Modelling Response to Incentives, Marketing Mix Optimization, and Price Optimization.
- Partner closely with key partners (marketing, content, operations, finance) to understand business objectives and support these objectives through the best use of advanced analytics.
- The role will support the Marketing organization using CAC / LTV and cohort-based acquisition / retention models and decision frameworks to lead customer growth investment and economics.
- Work with Streaming management to help answer tough business questions.
- Develop and drive valuable customer intelligence from our core data assets using advanced analytics.
- Develop advanced analytics algorithms exploiting our data assets, including growth subscriptions, viewing behaviors and content engagement, customer service interactions, service quality and performance information, and customer metrics.
- Strengthen our internal data science capabilities by continuously innovating and driving new ideas, building technology, training, and developing.
- Growth marketing optimization (work closely with the marketing team), including demand marketing with marketing mix modeling and user engagement.
- Consumption reporting for content optimization (work closely with the content team).
- Collaborate with the monetization team to understand subscriber and payment data structures and metrics. Find opportunities to drive subscription growth and retention.
- Rapidly prototype, build, and deploy production-level analytical models to monitor critical datasets via streaming and batch processes.
Basic Qualifications :
Additional Qualifications :
Company Overview :
Paramount Networks International, a unit of Paramount Global is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr.,
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