What are the responsibilities and job description for the Head of Industry, Healthcare position at Viant Technology?
THE OPPORTUNITY Viant’s Healthcare business is already a major success, with deep adoption across Pharmaceuticals, Healthcare Practitioners (HCPs), and Hospitals. We are now seeking a Head of Industry, Healthcare to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our HIPAA-compliant targeting and measurement solutions.This role requires 15 years of advertising experience and a minimum of 7 years in Healthcare marketing (brand-direct, agency, or vendor side experience).The ideal candidate brings a proven track record of driving direct brand relationships in Healthcare advertising while also collaborating with agencies to influence adoption. They will be responsible for growing category revenue , building out the GTM team, hiring additional Account Directors, Account Managers , and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), and Marketing to solidify Viant as the premier programmatic solution for Healthcare marketers.
KEY RESPONSIBILITIES
- Scale Viant’s already-successful Healthcare business by expanding direct brand relationships in Pharma, HCPs, and Hospitals.
- Establish Viant as the premier programmatic solution for the category by evangelizing our HIPAA-compliant targeting, measurement, and identity solutions.
- Drive greater industry awareness through thought leadership, conference participation, and client education.
- Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Healthcare category.
- Develop and execute a brand-first GTM strategy that ensures Viant is embedded in key Pharma, HCP, and Hospital marketing budgets.
- Partner with agency teams to help them navigate the evolving Healthcare programmatic landscape and ensure Viant is the platform of choice.
- Hire, train, and scale a team of Healthcare-focused sellers to drive continued adoption.
- Define success metrics and manage performance to ensure Viant continues to outpace the market in Healthcare programmatic growth.
- Serve as the executive face of Viant’s Healthcare business, representing the company at industry events and in high-stakes client meetings.
- Work closely with Product teams to develop new innovative healthcare ad products and further enhance Viant’s HIPAA-compliant targeting, identity resolution, develop new ad products and measurement capabilities.
- Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Healthcare offering.
- Ensure Viant’s measurement solutions align with Pharma and HCP marketing objectives and help clients prove ROI.
WHAT YOU BRING
LIFE AT VIANT
225,000 - $250,000 a yearIn accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.Not the right position for you? Check out our other opportunities! #LI-MK1 #LI-Hybrid
Salary : $225,000 - $250,000
